Assistant Director, Marketing, Hogarth Books And Random House (Open To Remote)

The Random House imprint was founded in 1927 with a mission that was simple, humble, and beautifully open-ended: to publish “a few books, on the side, at random.” Random House would go on to publish more than a few books on the side—becoming a cherished home to Maya Angelou, Truman Capote, Eudora Welty, William Faulkner, Edmund Morris, and many, many others—publishing authors who would win the Nobel Prize, the Pulitzer Prize, and the National Book Award. Today, Random House remains as dedicated as ever to a diverse and far-ranging list of fiction and non-fiction, one that is bound only by our commitment to the highest quality and the size of our authors’ imaginations.

Hogarth Books, an imprint of Random House, is named in honor of The Hogarth Press, founded in 1917 by Virginia and Leonard Woolf. Today’s Hogarth publishes fiction and non-fiction by exceptional writers who are deeply engaged with the world, with an emphasis on new and international perspectives. Our authors have won and been finalists for most major literary prizes, including the Booker Prize, the Booker International Prize, the National Book Award, and the National Book Critics Circle Award.

We are seeking an experienced, creative, and enthusiastic marketer to join the team. This title-marketing position, reporting to the Director of Marketing, will lead innovative consumer-facing campaigns to bring the imprints’ publications to the largest possible readership. The primary focus of the role is literary fiction across both lists, with additional responsibility for narrative non-fiction published by Hogarth Books. This is an exciting opportunity to work across two renowned lists.

The Assistant Director of Marketing will be hands-on in strategy as well as the creation and execution of customized campaigns for a rich assortment of authors shaping the cultural and literary conversation, working closely with Publishing, Editorial, Publicity, Sales, Copy, Design, and Media Buying, and as a member of the renowned Random House Marketing Team.

The Role:

• Collaborates closely with authors to drive strategy and maximize campaign effectiveness
• Conception of advertising campaigns, working within budgets to maximize revenue and profitability
• Consumer sentiment reporting and message crafting
• Works closely with the copy, design, and media buying teams on all creative assets for a campaign
• Specific title marketing tactics overseen by the Assistant Director might include:
  • Consumer sentiment reporting and message crafting
  • Creation of influencer marketing campaigns, custom audiences, and organizational and brand cross-promotions to activate word of mouth and digital activations that drive sales
  • Conception of advertising campaigns, working within budgets to maximize revenue and profitability
  • Bespoke partnership opportunities
  • Social media strategy
• Creates and leads innovative title-marketing campaigns based on market data and consumer trends for upcoming publications, across a roster of titles, with a specific focus on literary fiction and select non-fiction titles
• Works with Director of Marketing to effectively share goals for each title with Publishing, Editorial, Publicity, Sales, and the author team
• Social media strategy
• Bespoke partnership opportunities
• Creation of influencer marketing campaigns, custom audiences, and organizational and brand cross-promotions to activate word of mouth and digital activations that drive sales

The Essentials:

• Superb communication skills with talent to speak fluently and effectively with top authors and key stakeholders
• A strong history in book promotion or related media (magazines, music, film, etc.)
• A background with multi-cultural marketing a plus
• Ability to set and meet goals under an established budget
• Highly proficient with MS Office suite and an ability to learn new applications
• Collaborative, curious reader who is both knowledgeable and passionate about this space and the key authors and books within
• Strong aesthetic sensibility; able to conceptualize and execute a campaign that is impactful in both messaging and visuals
• Detail-oriented, organized, and self-motivated, with the ability to multi-task, prioritize, and manage a busy inbox with timely follow-up skills
• Strategic and creative thinker with the ability to demonstrate, with examples, the execution of successful marketing campaigns, from strategy through execution

The salary range for this position is $80,000-$85,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC

Country: United States of America

State/Region: New York

City: New York

Postal Code: 10019

Job ID: 259711