Analyst, Search Marketing Jobs

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

We’re looking for an outstanding Search Marketing Analyst – someone who can inspire junior staff and skillfully juggle multiple pieces of business. Sound like you? Read on.

As a Search Marketing Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for our clients.

Day-to-day, your role includes:

• Leveraging and developing proficiencies with SEM platforms, tools and resources
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Fostering relationship with internal teams (SEM, S&A and other capabilities), external partners and clients
• Actively participating in meetings and proactively documenting takeaways and next steps
• Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
• Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting
• Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client’s strategy

We’re looking for strong, impactful work experience, which typically includes:

• A passion for building relationships and a desire to contribute to team building and event planning
• Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right
• Strong ability to work closely with your team to problem solve, prioritize tasks, and manage time effectively
• Solid quantitative and research skills, and proven data interpretation capability
• A detail-oriented approach and a desire to achieve objectives accurately
• Strong communication skills – you’re clear and thorough, yet concise
• Familiarity with the digital advertising space and a passion for growing that interest into a career
• A four-year degree, preferably 1 to 2 years analytical or digital marketing experience; exposure to SEM a plus

Got what it takes? We’d love to hear from you.

All your information will be kept confidential according to EEO guidelines.

“Compensation Range: $46,500 - $67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply.