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Vp Of Ecommerce Jobs
Company | Frontier Co-op |
Address | Norway, IA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Manufacturing |
Expires | 2023-06-17 |
Posted at | 1 year ago |
- When applying with Frontier Coop, it is not necessary to enter work history on application form if resume is uploaded.
- Develop the strategy and lead the execution for Frontier’s ecommerce business across all channels including Amazon 1P, Amazon 3P, Marketplace, DTC for all Frontier brands and distributed products. This includes product assortment, promotional strategy, merchandising, data analytics, digital content and UI/UX design.
- Identify, implement, and manage strong partnerships with third-party solutions for customer acquisition, conversion and website optimization including but not limited to Amazon, I-Herb, Vitacost, Wal-Mart, etc.
- Collaborate with brand management to ensure websites deliver on both brand experiences and ecommerce needs and continually balance these two important strategic goals.
- Other duties as assigned
- Oversee and prioritize growth initiatives, influence architecture and infrastructure requirements to ultimately fulfill eCommerce business strategy while remaining current with the latest eCommerce trends and technology to keep the platform at the forefront and ahead of competition.
- Develop and manage all ecommerce marketing campaigns including but not limited to SEO, SEM, email marketing and shopper marketing.
- Build and develop a cohesive team of internal and external personnel to effectively meet ecommerce sales and profit goals.
- Serve as liaison and primary point of contact within the ecommerce organization for cross functional partners acting as a project manager to evaluate, prioritize, develop, manage, implement, and test ecommerce initiatives.
- Monitors key competitor and Internet Retailer Top 100 websites for trends and actionable insights.
- Included in this role will be the management of Frontier’s Direct Business Unit that services both wholesale and retail direct shipment customers. Management would include everything from strategy development through to planning and delivery of the p&l for the business unit.
- Collaborate with cross-functional partners in Sales, Marketing, IT, Customer Service, Operations, Finance and Planning Teams on key initiatives that ensure end-to-end optimization and a best-in-class customer experience.
- Identify key metrics to evaluate, optimize and benchmark performance. Generate and communicate valuable insights that lead to quick response and successful decision making.
- Ability to understand Magento, Expression Engine platforms, Adobe Google Adwords, AEM, Universal Analytics, Listrack, customer database segmentation and other business software and systems.
- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives.
- Excellent communications, interpersonal and collaborative skills.
- Outstanding analytical skills, strong experience interpreting test results and drawing conclusions.
- Demonstrated passion for our purpose “Doing Good, Works” and willing to adopt into day-to-day work and long-term strategy.
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