Trade Marketing Manager- White Spirits

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
The expected base salary for this position ranges from $129,800 - $162,250. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.
General Description Of The Role
The Channel & Customer Marketing (CCM) Manager is responsible for developing insight driven trade specific brand activation programs that drive profitable growth in Off Premise for our White Spirit brands, Portfolio activations and Promotional Effectiveness. The position works closely with Brand Marketing, Sales and CCM to ensure the programs are in line with Brand and Channel Strategy.
Mission/Objectives
Enable increased volume and profitable sales through the development of effective trade programs that engage the targeted consumer.
Key Responsibilities And Activities
PROGRAM DEVELOPMENT & ANALYSIS

• Leads the planning, execution, including budget management and review of coupon implementation
• Conducts regulary review program performance; presents findings to Marketing and Sales to influence future programming, development of brand plans, channel strategies and “below the line” marketing programs.
• Coordinates with the CCM Counterparts, Trade Engagement and Field Marketing Manager team, to ensure alignment on program execution and leverages the ideas and resources
• Works closely with agencies to develop sub-channel and account specific program solutions
• Ensures programs deliver targeted KPIs and are able to be efficiently excecuted in the field.
• Coordinates and executes tie-in partnerships in tandem with off premise CCM team
• Works closely with with the brand teams to develop through the line programs against an assigned portfolio within the off premise.
• Develops brand and channel standards and guidelines
• Works with agencies to drive the timely and effective delivery of programs that deliver desired growth and ROI targets
• Analyzes market data to develop channel and market insights for the development of fact based program development.
• Interacts with sales and distributor NA OFF team and conducts regular market visits to keep current on market trends and proactively makes program recommendations to optimize opportunities and mitigate threats.

BUDGET & PERFORMANCE MANAGEMENT

• Using market insights, develops market investment budget recommendations
• Establishes a tracking and reporting tool to monitor activies, coerelate activities to sales and monitor ROI
• Manages the agency budgets to ensure quality delivery of creative program details
• Leads quarterly business reviews across coupon vendors
• Establishes measures and objectives to assess program effectiveness

COMMUNICATION PLANNING

• Contributes to integrated and collaborative communication process across CCM, US Marketing and Field Sales
• Ensures the brand strategy and program plan is effectively executed in al Brand Ambassador events
• Proactively builds strong partnerships with Brand Marketing and Field Activation

Key Relationships
Internal: Channel & Customer Marketing, US Marketing, Field Sales and Field Activation
External: Agencies, Parnerships, Distributors
Experience Required

• Experience in managing external agencies a plus
• 5 years experience in Marketing or Customer Marketing, of which at least 3 years must be in managing the activation of Off Premise trade programs in the US Market; spirits background experience preferred.

Education / Professional Qualifications

• Bachelor’s degree; MBA in Marketing or Business preferred.

Skills
Functional

• Excellent knowledge of Off Premise trade activation needs
• Ability to create, nurture and sustain a brand ambassador “brand” for Campari
• A demonstrated capability driving growth through innovation, successfully leading promotional activvations
• Experience or knowledge of Off Premise National Account universe
• Competent project management skills to deliver on time and in full
• Strong program marketing skills with an ability to turn quantitative insights into creative trade programs that drive profitable growth

Technical

• Strong planning, communication and analytical skills with tied to a foundation of financial/business acumen.
• Proficient in Word, Excel, and PowerPoint.

Managerial

• Excellent project management skills
• Drive results through collaborative partnerships with Brand Marketing
• Ability to effectively manage large teams to deliver a consistent result
• Strong leadership, conceptual, and creative skills

Essential Job Functions

• Ability to travel up to 30% of the time.
• Communicate regularly by phone, email and in-person meetings with key stakeholders such as field Sales, Agencies etc.
• Read and analyze data from a variety of sources and mediums
• Develop and execute effective presentaions

Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency