Technical Field Rep/Trackster

JOB MISSION:

The Trackster is responsible for the successful execution of product training, educational, promotional, and merchandising tasks for footwear, apparel, and accessories at running specialty and/or sporting goods accounts. This role is responsible for building strong business relationships with store owners, managers, and retail sales associates to drive sell through on NB products.

The Trackster is an integral part of growing brand awareness and stimulating end-consumers to try the products on either in-store or at events. The role acts as a brand ambassador for New Balance carrying out monthly and quarterly initiatives, partnering closely with local account managers to help deliver sales goals. Additionally, the Trackster Team continues to develop engaging content and training assets to entice and excite our accounts to drive sales and increase market share via social media and training platforms like Myagi. With the current expansion of our tech running product to dealers ranging from one door running operations to big box accounts like Dicks Sporting Goods and REI, the team is fully equipped to make an impact through virtual trainings and in person visit accounts with a focused approach and direction.

MAJOR ACCOUNTABILITIES:

• Act as digital brand ambassadors by helping to bridge digital messages with staff in stores.
• Deliver training and content to Scheels staff during seasonal PK events and develop content for Scheels Footwear University
• Communicate results and impact from all tech sessions and touch points to our internal team
• Stay current on industry trends, products, and communications.
• Support local run specialty stores and take part in Cross Country and Track events as well as local race expos
• Create impactful content for Trackster Instagram account @nbtracksters
• Work with and support Fleet Feet stores across the country to educate and train staff and work the sales floor alongside of them.
• Provide training to REI staff to drive strong sell through on our technical trail and road running products
• Train Dick’s Sporting Goods associates on our technical running styles, field of play product and lifestyle offerings
• Develop and maintain productive, effective, and professional relationships with retail store sales staff and management
• Train the Road Runner Sports team on our technical running offerings.
• Align with national strategy and brand goal directives from leadership.

REQUIREMENTS FOR SUCCESS:

• Valid driver’s license and an acceptable (as defined by NBAS auto insurance policy) driving record are required.
• Must be able to lift and carry sample bags or promotional event displays weighing up to 30 pounds.
• Excellent communication & presentation skills are required.
• Prefer run specialty or sporting goods retail experience. Highly connected to the running channel; previous participation in races and expos is desired.
• Frequent travel and working on weekends.
• Two to three years of retail or sales experience required and athletic participation a plus.