Sr. Professional, Acquisition Marketing-Search (Remote)

Position Summary

Under Armour is seeking a Sr. Professional, Acquisition Marketing, for our growing Consumer Acquisition team to drive revenue and growth for the brand. This role, working alongside the Sr. Manager, Acquisition, will be responsible for driving the strategy and execution of the Paid Search and PLA program to drive success of the DTC business and the UA brand in the Americas.

The person in this role will help the team leverage go-to-market strategies, positioning and activation plans of Under Armour. This position will support the team with the ongoing management of agency partners, budget and revenue forecasting, financial reporting and marketing processes, This person will ensure Under Armour is powerfully placed in the market to connect with customers and drive sales. This Digital Marketing specialist will bring to the team a solid understanding of the Paid Search space, with experience in performance marketing at large being a plus.

Essential Duties & Responsibilities

• Collaborate with internal and external partners to understand the target consumer and KPI metrics to evaluate our effectiveness in reaching that consumer. Use consumer research and business analysis to understand the competition, channel dynamics, consumer segmentation & positioning, product segmentation and sales performance
• Play an important and active role in driving revenue for the business by ensuring alignment and collaboration with agency partners across Search space
• Partner with Agency overseeing our Retail Marketing efforts; strategize, collaborate, plan & execute within the Search space
• Building out written briefs (creative, strategic) for Agency and Media partners tied to given campaign projects. Manage the creative development timeline and process, and tracking marketing budgets. Management of vendor payment process, creation of PO#’s and tracking PO submissions within Ariba system.
• Assist and support other areas of the Acquisition Marketing team
• Lead the Paid Search and PLA program for North America
• Partner internally across Planning, Creative, Merchandising, Sales to align promotions/product releases and communicate plans and timing to support these offers
• Partner with Marketing Agencies overseeing our Search & PLA program to strategize, collaborate, plan & execute the overall approach

Qualifications (Knowledge, Skills & Abilities)

Critical Skills:

• Experience solving and communicating complex strategies to cross-functional partners.
• Proven ability to manage multiple responsibilities with parallel timelines
• Experience assisting with the creation of departmental strategies and/or plans
• Prior experience writing creative and/or tactical briefs.
• Ability to organize large amounts of information and track / meet many competing deadlines.
• Prior experience within Retail Marketing (or something similar/relatable)
• Proven ability to manage a Search/PLA program
• Proven ability to communicate strategies to partners
• Proven ability to track and manage budgets.

Qualifications:

• Strong Google Experience
• Ability to collaborate and work with multiple teams and teammates simultaneously
• Positive attitude and self-starter, proactive approach, hustler mindset
• Strong knowledge, passion and understanding of the Search /PLA landscape
• Detail oriented and organized
• Intellectual Curiosity and ability to learn quickly
• Ability to be nimble, adapt and work flexibly to meet the needs of the team

Education And / Or Experience

• 3+ Years of Paid Search, PLA experience is a must
• BA in Marketing or related field
• Strong Experience Retail Marketing preferred

Salary and Relocation:

• No relocation provided.
• Base Salary Range: $92,000-$101,000