Sr. Manager Of Ecommerce

About The Company

Our company(NYSE) is one of the world’s largest smart wearable technology companies. With Our proven AI algorithms, massive data sets and analytical capabilities, global distribution channels, and demonstrated success launching international products in the health tech space, the Global Engineering team in Vancouver plays a vital role in our aggressive global market-share expansion strategy.

This role will be responsible for developing and executing growth strategy, encompassing customer acquisition and retention marketing. You will help build and drive efficiency and effectiveness of the customer funnel, develop a roadmap, and constant testing to find improvements. This is a unique opportunity to join at the earliest stages and have a significant role in building from the ground up and shaping the direction and success of the business. Since the team will be small initially, you must be both a strategic leader and someone that loves to get their hands dirty. This role will report to the GM of this BU.

Who you are:

• Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand.
• Proven ability to leverage multiple data sources to develop hypotheses and execute rapid test and learn strategies.
• Experience building, leading, and managing a team of direct reports.
• Experienced with channel testing methodology, lifecycle marketing programs and multiple attribution models.
• Strong track record of effective collaboration with creative/brand marketing and product management teams.
• 6+ years of experience in eCommerce (including management Amazon account), with a deep focus on performance-based growth marketing.
• Deep expertise of ad/web/email reporting and analytics platforms, such as Google AdWords, Facebook, Google Analytics, Optimizely, etc.
• Experience working across the full eCommerce marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels, with experience in Paid Social, SEM, Display, and Affiliates highly preferred).
• Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality and a bias towards action.
• Experience in a growth-stage company is highly preferred.

What you will accomplish:

• Own growth marketing strategy and inform our customer-facing experience across acquisition and retention.
• Design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
• Own achievement of weekly and monthly KPIs, including new customer acquisition, CAC, retention, LTV/payback.
• Partner with cross-functional teams (Product, Creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs.
• Develop and drive lifecycle retention programs, including transactional messaging, trigger programs and large-scale campaigns.
• Collaborate with functional partners to forecast and plan company revenue growth.
• Own management and results of ad channels, including budgeting, reporting, and efficiency optimization.
• Hire, manage, and develop a team of driven, highly engaged individuals to manage marketing channels.

Benefits of Working At Our Company :

• Other Benefits
• Health insurance, Vision insurance, Dental insurance, life insurance
• Year-end Bonus pay
• Competitive salary, Vacation day, sick day and a remote-friendly culture
• 401K & Matching

Our company is an Equal Opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example: she/her/hers, he/him/his, they/them/theirs, etc).