Sr. Manager, Email Marketing (Us Remote)

Description

What You'll Do

In this role you will spearhead efforts to increase our customers’ engagement, retention and ROI throughout their journey with GameStop. You will work with cross functional teams to develop and execute an effective multichannel program with an agile “test and learn” mindset, focused on maximizing customer lifetime value, loyalty and retention. The person in this role will shape our customer messaging channels and the execution of our marketing automation strategy across email, push, and SMS. The ideal candidate will leverage CRM strategies to drive customer engagement and conversion improvement.

Responsibilities

• Reporting: Regularly monitor analytics and develop reports, including an attribution framework/process, for all activities for business stakeholders, to ensure the impact of initiatives is fully understood and the results are used to inform future plans and improvement.
• Increasing ROI: Through A/B and multivariate testing, including: templates, segmentation, content, calls-to-action, timing and frequency. Build, test and optimize lifecycle programs to increase the ROI from conversion through to dormant reactivation, churn management and increasing LTV.
• Run analytics and reporting to deliver program insights, innovation and strong omni-channel alignment.
• Lead wide-scale, complex systems and database projects with excellence in project management for technical change: migrations, automations, program architecture and more.
• Deliver excellence in perfect, on-time delivery of all drops, large scale projects and seamless holistic marketing campaigns.
• Run analytics and reporting to deliver program insights, innovation and strong omni-channel alignment.
• Oversee entire program – daily, campaigns, testing, technology/operations and full scale touchpoint programs.
• Customer Loyalty & Engagement: Devise strategies, creative messaging and campaigns to increase the engagement, long term loyalty and satisfaction of GameStop customers.
• Taking a Customer-First Approach: You will take a customer first thought process and be a creative thinker, who isn’t afraid of working with data to enhance campaigns and overall strategies. Manage messaging and the customer database by creating customer targeting and segmentation strategies and maintain list health and performance.
• Being a Self-Starter: Be a self-starter with a “break through walls” mentality, who is ready to get the job done no matter what challenges you come across.
• Devise database architecture, marketing automation and holistic program engineering
• Delivering Against KPIs: Ensure overachievement against budget on all retention KPIs and own retention forecasting. Define, report on, and optimize key performance metrics. Create relevant dashboards to share results across the team and report up to senior management
• Develop testing strategies and reporting, proactively monitoring and analyzing program/campaign performance and key email metrics to identify and implement opportunities for continuous campaign optimization, as well as codifying the best practices.
• Devise database architecture, marketing automation and holistic program engineering.
• Lifecycle Programs: Collaborate with cross-functional teams to design, build, test and optimize the customer lifecycle, including automated programs to support customer onboarding, engagement and retention initiatives. You will also launch innovative cross sales and upsell campaigns.
• Oversee entire program – daily, campaigns, testing, technology/operations and full scale touchpoint programs.
• Retention Strategy: Define, own, execute and evolve the retention strategy for GameStop customers, including effective ways to cross-promote and sell-in our wide range of retail products.

What You'll Need

• Strong project management, time management, and communications skills.
• Effective verbal and written communication skills, experience presenting channel strategy and campaign results.
• 6+ years’ experience in Retention, Engagement or Customer Lifecycle marketing roles.
• Strong creative, customer segmentation and analytical experience.
• Ability to get into the detail, problem solve, resolve issues and bring teams together.
• 3+ years of HTML/CSS coding experience (esp. coding for email).
• Experience running operations of Email Marketing discipline: technical management, operational support and IT liaison for large-scale companies.
• Experience with marketing campaign targeting/segmentation tools, automation strategy, and experimental design.
• Must have in-depth knowledge of email marketing and marketing automation platforms.
• Strong track record of effective time/project management; ability to multitask & prioritize to ensure project deadlines are met, deliverables are provided on time.
• Experience leveraging relational databases, real-time web & app event data in marketing campaigns; SQL statement writing experience a strong plus.
• Knowledge of email marketing best practices and benchmarks, as well as deployment, testing, deliverability, performance analysis, CAN-SPAM laws, and database hygiene.
• Experience leading retention and customer marketing for retail organization.
• Strong analytical and problem solving skills, the ability to identify areas of improvement and proactively propose system and process improvements.