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Email Marketing Manager Jobs
Company | jetfuel.agency |
Address | Fort Worth, TX, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-07-30 |
Posted at | 10 months ago |
Company Description
- This job requires a heavy dose of collaboration between team members. If you are a solo freelancer or one-person shop, this may not be for you.
- Collaborate with the Creative team to ensure brand guidelines are followed in emails
- Drive overall email marketing strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leads.
- Generate and analyze data from campaigns to identify strengths and weaknesses
- Develop and present reports to the client regularly
- This job will require client facing interaction. You’ll be expected to represent yourself and jetfuel.agency on these calls. You may also be expected to break down complex email topics to something a non-digital marketing person could understand
- Use data to continuously test, measure, and optimize email marketing programs
- Manage daily operations of the email marketing channel – marketing calendar, strategy, and content, build and deployment of email campaigns, as well as A/B testing, measurement, and reporting
- Report and provide recommendations on the email program performance on a monthly basis
- Partner and collaborate cross-functionally with marketing and creative teams
- Our clients can read the numbers on the reports. It is our job to interpret the numbers and craft a story/narrative.
- Build and manage automated email marketing flows for our clients and ensure end-to-end tracking and proper measurement
- A team-oriented mindset and the ability to work with a wide range of individuals.
- Organized and detailed with preparation work during client calls; especially on deliverables that are time sensitive and requires collaboration with both our internal teams and client point of contacts
- An ability to leave your ego at the door and be a team player
- Basic knowledge of Photoshop/Illustrator/Figma for basic graphics work
- For some of our clients, they determine revenue based on Google Analytics. You’ll need to be able to navigate that platform seamlessly to collect the information you need.
- Hands-on experience with email platforms such as Klaviyo, Retention Science, MailChimp, Iterable, Attentive Mobile or similar
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
- Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
- Our clients can easily read the reports, it’s our job to interpret the data for them
- Experience in Google Analytics
- Working knowledge of Excel, preferably at the intermediate level.
- Excellent communicator who is able to craft and tell a consistent story to executives, team members and clients via written and verbal communication
- Experience working remotely
- 2-3 years experience in email marketing production and end-to-end campaign management
- A keen eye for detail. Email is unforgiving and a wrong send or segment could lead to undesired consequences.
- Technical experience around email
- Ability to setup sending domains
- Audit email tracking issues
- Working with developers to implement new metrics
- Working knowledge of HTML/CSS for email coding
- Flexible work schedule - integrate work with your life instead of the other way around
- Raise your game: work with highly driven individuals and grow professionally and personally
- Remote: avoid the stress and hassle of a commute and raise your productivity
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