Email Marketing Manager Jobs

We are RS Group.

RS Group is a global integrated omni-channel solutions partner for industrial B2B customers who design, build, and maintain industrial equipment and operations. We are a FTSE 100 company with £2 billion in revenue, operating in 32 countries, shipping 60,000 parcels a day to over 1.2 million customers worldwide.

Our Vision is to be first choice for all our stakeholders, and we know that starts with our people. At RS we want everyone to show up to work as themselves and know that they will be supported and encouraged to develop and grow. We want work to be a place that excites and empowers, a place where you can be passionate and challenge people to think differently.

We want to hire the best talent, people who share our values and understand that when we act with respect and humility, we can do great things. That’s why we’ve put our purpose at the heart of our organisation, we want to make amazing happen for a better world. We empower our people to make a difference, innovate to make more possible and deliver to make it happen.

Email Marketing Manager

This role will be responsible for all aspects of email strategy and delivery, platform management, audience segmentation and campaign performance, including:

• Champion continuous advancement of our email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders.
• Owns the email lifecycle strategy and creates the roadmap and journey for future email marketing including but not limited to identifying target audiences, developing programs and workflow automations to nurture through each stage of the buying process from prospect to existing customers
• Drive both inbound and outbound marketing efforts by leveraging technology to help marketing and sales teams work smarter and more efficiently together
• Monitor email marketing metrics and optimize programs to improve email metrics and drive revenue
• Develop acquisition, retention, and reactivation programs to build loyalty, monetize existing customers to increase AOF, AOV and ultimately CLV
• Lead the strategy, development and execution of customer acquisition, retention, and email nurture campaigns
• Create, manage, and execute best-in-class email campaigns that drive sales pipeline and enhance brand awareness
• Manage external partners for program and platform performance

Location: Fort Worth, TX

Remote/Office Location/Hybrid: Hybrid

Employment Type: Permanent

About the role

The Email Marketing Manager will develop the strategy and business objectives, oversee budget, planning, development, implementation, testing, and continuous optimization to meet specific KPIs. As part of the Performance Marketing leadership team, this role will manage priorities and expectations, as well as determine the advanced email marketing platforms, tools, techniques, and best practices to deliver an integrated email marketing strategy that is focused on acquiring and retaining customers. The role will be responsible for leading a successful email marketing team, partnering with cross-functional stakeholders, and developing programs to meet business goals.

What we’re looking for

Essential

• B.S or B.A. degree in Marketing, Business, Psychology, or related area or equivalent combination of education and experience
• 2+ years of managing a high-performance email marketing team Intermediate understanding of HTML/CSS Strong analytical skills, understanding of A/B testing, and ability to interpret and analyze data from multiple sources and act accordingly
• 3+ years of experience with web analytics platforms, preferably Google Analytics
• 4+ years of experience working in a high transaction ecommerce environment, with preference for candidates who have worked in distribution
• 5+ years of email marketing experience, marketing automation a plus
• Some experience with data manipulation and warehousing tools such as SQL is a big plus

Desirable:

• In depth, hands-on experience working with email marketing platforms such as Hubspot, Adobe Campaign, Marketing Cloud, Eloqua or similar
• Strong commercial awareness, ability to manage vendors effectively and interpret financial data
• Experience in web analytics platforms, such as Google Analytics, as well as additional tools available to help manage and monitor email campaigns
• Detailed understanding of key metrics for monitoring and measuring the effectiveness of email marketing campaigns
• Expert level in email best practices, including segmentation, deliverability, dynamic copy and design approaches, CAN-SPAM, CASL and list health

A bit about you

RS is looking for a responsible, team oriented, organized individual to drive customer acquisition and engagement, and create a best-in-class email experience. This position requires a skilled marketer with experience in designing and optimizing complex nurture and drip campaigns, contact strategies and interactive programs through marketing automation. You must have strong communications skills and the ability to handle multiple concurrent projects while adapting quickly to changing priorities. The ideal candidate will have a passion for data and will help us reach our goal of acquiring and retaining high value customers, growing subscribers, revenue, and lifetime value.

Are you ready to explore the possibilities?

Equal Employment Opportunity

RS Americas, Inc. is an equal opportunity employer and maintains policies and practices that are designed to prevent and prohibit unlawful discrimination against any qualified employee or applicant on the basis of race, color, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, military/veteran status, disability, genetic information, citizenship status, or any other unlawful classification to the extent protected by law. This policy of non-discrimination applies to all employment practices, including hiring, compensation, benefits, promotion, training and termination. Employees who engage in unlawful discrimination will be subject to disciplinary action, up to and including termination.

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