Social Media Marketing Specialist

Role Description:

We are seeking a passionate, creative, and self-driven Social Media Manager to join our team. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated social media and content marketing campaigns from concept to execution. This role places a heavy emphasis on community management and content creation.

Key Responsibilities:

1. Community Management

• Develop and execute initiatives to engage the community and encourage user-generated content for a more vibrant online community.
• Regularly interact with followers and potential customers, ensuring excellent community engagement and customer service.
• Monitor and engage in relevant social discussions about our company, competitors, and industry.
• Build, grow, and manage the company's social media profiles and presence, including but not limited to Facebook, TikTok, Twitter, LinkedIn, Instagram, and relevant industry-specific platforms.

2. Content Creation

• Keep up-to-date with advances in social media technology and the latest social media platforms.
• Collaborate with internal teams to develop compelling content ideas and to ensure brand consistency.
• Create, curate, and manage all published content (images, video, written, and audio/podcast) on social media platforms.
• Monitor, listen and respond to users in a "social" way while cultivating leads and sales.
• Develop a content strategy and editorial calendar to manage content and plan specific, timely marketing campaigns.

Requirements:

• Positive attitude, detail and customer-oriented with good multitasking and organizational abilities.
• Excellent writing, editing (photo/video/text), and communication skills.
• 3-5 years of experience with social media management, content creation, and community engagement.
• Comprehensive understanding of all major social media platforms and best practices.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven success with creating engaging content on various social media platforms.
• Experience with Adobe Creative Suite or Canva or similar creative tools.

Preferred:

• Familiarity with SEO, keyword research and Google Analytics.
• Experience in growing social media accounts in the SaaS space
• Have an interest in AI
• Knowledge of online marketing channels.
• Ability to capture and analyze the appropriate social data/metrics, insights and best practices, and then act on the information.