Social Media Marketing Specialist

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Tackform, a leading innovator in mobile device mounting solutions, is seeking a highly skilled and motivated Social Media Ads Manager with a background in video and graphic design. This individual will play a crucial role in driving our digital advertising efforts to new heights. As the Social Media Ads Manager, you will be responsible for managing and optimizing our advertising campaigns on various social media platforms, such as Facebook, Instagram and TikTok.

Responsibilities:

• Collaborate with the design team to ensure brand consistency and high-quality visuals across all ads
• Utilize your deep understanding of the Facebook ads platform to optimize campaigns, improve ad performance, and increase ROI.
• Develop and execute highly effective social media advertising strategies on Facebook and other platforms.
• Conduct thorough market research to identify target audiences and optimize ad targeting settings.
• Ability to, while working in the role, to further develop documented processes which will be integral for growth as we add new members and continue to build out our internal marketing team.
• Collaborate with the marketing team to develop and implement A/B testing initiatives for continuous campaign improvement.
• Stay up to date with industry trends, platform updates, and emerging technologies to drive innovation in our advertising efforts.
• Create or work with our internal design team to create engaging and visually appealing video and graphic content for use in ad campaigns.
• Analyze campaign data and metrics to identify trends, insights, and areas for improvement.

Requirements:

• Familiarity with product feeds and product catalog creation on social media platforms.
• Strong understanding of the elements of a strong landing page and experience in optimizing landing page conversions.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Extensive knowledge of the Facebook ads platform, including a thorough understanding of its features, tools, and best practices.
• Proficiency in video and graphic design software such as Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator).
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Creative mindset and a passion for staying up to date with the latest trends and innovations in digital advertising.
• Demonstrated success in managing and scaling social media ad campaigns, with a track record of achieving or exceeding performance goals.
• Proven experience as a Social Media Ads Manager, with a strong background in video and graphic design.

If you're a creative, results-driven individual with a passion for social media advertising and a background in video and graphic design, we want to hear from you. Join Tackform's dynamic team and help us revolutionize the mobile device mounting industry through innovative digital marketing strategies.

To apply, please submit your resume and portfolio showcasing your video and graphic design work, and a brief explanation of your experience and achievements in social media advertising. Email to [email protected]