Marketing Manager, Brand, Content & Culture, Social Media

You get to be one of the people that runs the McDonald’s account. Which will make you very popular anywhere you go, but also means you will get to read thousands of comments about the snack wraps every single day and DMs asking to get *fReE fOoD pLeAsE*. Some fans will also remind you daily about the McPizza, and we have nothing but respect for these legends. We’re looking for someone:

• That knows social, gets the modern customer, someone who knows that a small and mighty community will always outpace any follower base.
• You may wonder how the team is organized and where this role sits: the social media team is part of the marketing department, and reports to the VP of our Brand, Content & Culture team.
• If you want a tangible example based on former campaigns, remember the meal with the biggest music band of all time that took the world by storm, or that meal with figurines for adults that sold out after 4 days? That kind of stuff. (I do not know if I can say the actual names of the partnerships, since Brian from Legal is probably reading this, we all know he secretly wants to join the social team.)
• Long story short: you will oversee the strategy and creative of some of our most important social media campaigns - working hand in hand with our world class agencies, both on the creative and media side.
• That can be a social media architect, knowing how to build a presence across platforms that will resonate with our fans and ultimately drive our business. Because in this team, we believe social media managers can be future CMOs.

• You value long-term community building over shock value to get 23 seconds of fame.
• You know at least one of the following: WAGMI, FPS, OT7, right click save or Jujutsu Kaisen.
• You know social media.
• You care about the difference between having something to say and having to say something
• You love working with legal, because you know there’s no good social without legal (hope you’re still reading this, Brian).

You have at least one of these “plus”:

• Paid & Earned media experience
• Speaking a second language
• You have already commented “ate” on a post from your fav celeb

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