Social Media Marketing Intern

Position Overview:

As the Social Media Management Intern, you will play an instrumental role in supporting the growth and success of Strands and The Hair Lab, focusing on all key aspects of social media marketing to help achieve brand objectives. This position will interact with all levels and departments and report to the Director of Marketing. It’s a small, collaborative team, so the ideal hire is proactive and very hands-on.

Responsibilities:

• Participate in the planning and execution of social media campaigns across channels, including TikTok, Facebook, Instagram, Pinterest, and YouTube.
• Assist with the creation of product education materials and refinement of target audience.
• Take part in internal creative meetings and photo & video shoots.
• Provide administrative support for social media and marketing initiatives, such as filing marketing assets from internal creative shoots or provided by agencies.
• Assist in the creation of organic social content and manage social media accounts, including monitoring and responding to all social media comments and direct messages in a timely manner.
• Support reporting on social media campaigns.
• Assist with building marketing calendars, developing creative briefs, and managing timelines.
• Collect and report social listening data and product reviews to the Marketing team, offering insights based on findings, including new product development recommendations and advertising approaches.
• Conduct ongoing analysis of new trends, competitor brands, new and competing products, and the social media landscape.
• Help manage Brand Ambassador and influencer marketing programs, including identifying influencers, outreach, management, performance audit, and UGC content collection.

Requirements

• Excellent written and verbal communication skills.
• Experience with social media marketing, including organic and paid social channels (Facebook, Instagram, TikTok, Pinterest, YouTube, etc.).
• Beauty and hair care experience is a plus.
• Proactive with an ability to be both independent and a team player.
• A high level of organization with excellent attention to detail.
• Ability to keep projects on track and on time.
• Proficiency in Canva, Photoshop, and other design tools is a plus.
• Ability to multitask, prioritize, and thrive in a fast-paced, start-up environment.
• Can-do attitude. Willingness to learn and try new things.
• Creative and strategic thinker with strong problem-solving skills.