Social Media Marketing Coordinator

Job Title: Social Media & Marketing Coordinator

Company Overview:

• VARIANT3D is a pioneering company in the field of hyper-local, zero-waste, and highly customizable 3D knitting technology and design. Our proprietary platform, LOOP™, built on top of leading open-source libraries, offers a lightweight and optimized infrastructure. With a strong commitment to sustainability, we utilize recycled and sustainable feedstock, closing the loop in a product's lifecycle, from furniture to fashion.

Mission Statement:

• At VARIANT3D, our mission is to empower designers and manufacturers to create customized 3D-knit textiles with zero waste, using sustainable materials and practices.

General Information:

• $23 - $30 an hour
• Job Type: Part-time; 3 days in the office; 9 am - 5:30 pm (including at least 30 mins lunch)
• Company Name: VARIANT3D
• Social Media Accounts: Instagram @variant3d, LinkedIn @variant3d, TikTok @variant3d
• Location: 327 Latigo Canyon Rd, Malibu, CA 90265

Education:

• Bachelor’s degree in marketing or related field required

Key Responsibilities:

• Optimize growth strategies for all social media platforms using SEO and keyword-rich content.
• Analyze the company's digital marketing plan and social media strategy, identifying strategic weaknesses, and making recommendations for improvements.
• Manage the scheduling and posting of all social content to relevant social media channels.
• Manage the budget allocated for promoting social media posts and pay-per-click (PPC) advertising.
• Support communication and engagement efforts with our followers/customers, and drive the brand voice across key social media channels (Instagram, TikTok, Facebook, LinkedIn, Pinterest, podcast, etc.).
• Work with our marketing team to create engaging content, including captions, hashtags, videos, and images for social media and marketing campaigns.
• Passionately contribute to sustainable textile manufacturing efforts.
• Respond to social media comments and direct messages in a professional and timely manner.
• Collaborate cross-functionally with various teams, including Customer Experience, Digital Marketing, and Operations, managing customer inquiries and supporting brand activations.
• Work with VARIANT3D copywriter to create monthly Investor Update Letters in MailChimp using Adobe Illustrator.
• Maintain ownership, accuracy, and accountability on every social media project.
• Summarize situations and deliver possible solutions for the cross-functional team to evaluate.
• Responsible for Press Release Publications.
• Identify and escalate broader issues, trends, and spikes in volume related to specific topics, as well as any potentially sensitive issues for the brand.
• Embrace and exemplify company values and culture.

Required Skills:

• Resilience and willingness to handle both glamorous and less glamorous tasks.
• Ability to work strategically and autonomously to meet deadlines.
• Strong passion for social media and demonstrated knowledge of B2B marketing.
• Five or more years of experience in digital marketing and advertising.
• Experience with search engine optimization, lead generation, and email marketing.
• Strong problem-solving skills.
• Strong problem-solving and communication skills.
• Proven success in building social media audiences.
• Well-versed in the use of social media as a marketing tool.
• Analytical ability.
• Customer support experience.
• Understanding of website metrics and best practices.
• Exceptional spelling, grammar, proofreading, and editing skills.
• Ability to work collaboratively with colleagues at all levels to develop marketing goals and evaluate results.
• Ability to multitask and work on multiple projects simultaneously.

Nice to have skills:

• Proficiency in Adobe Photoshop and Adobe Illustrator.
• Photo and video-editing experience.

Experience using the following:

• Instagram, TikTok, LinkedIn, Facebook, Pinterest, and Twitter
• Shopify
• Excel
• PLANN
• Slack
• Google Suite
• MailChimp
• Google Analytics
• Adobe Suite
• ASANA