POSITION SUMMARY

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Create monthly Agency Distribution Calendar.
• Write all social copy and find new and unique ways to encourage social engagement and provide greater depth to CAPSBC’s mission.
• Generate and present frequent reporting on the success of Social Media and other digital marketing efforts.
• Develop creative design assets for posting inclusive of motion graphics for story campaigns and other social channels.
• Other duties as assigned.
• Fully design and deploy a high volume of email creatives and campaigns in Constant Contact and email blasts
• Report on performance of all responsible campaigns and present a deep understanding of analyzed data in order to inform decisions and track campaign successes.
• Write and publish creative content across a wide variety of channels and touchpoints.
• Conceptualize and fully design email marketing campaigns, inclusive of GIF motion graphics, all copywriting, asset management and selection, sending tests for approval and scheduling.
• Fully manage CAPSBC’s Social Media Accounts.
• Assist in the management of website updates, inclusive of content writing and asset creation, management and implementation.
• Develop and manage social marketing calendar and align all Social Media efforts accordingly.
• Create and schedule high volumes of organic feed posts and story posts as it relates to the greater marketing calendar and social calendar.
• Develop and create digital design assets for use in Instagram story posts and email marketing campaigns.
• Own all community management through various social channels – delegating and assigning to self or appropriate departments ensuring a quick response.
• Conceptualize and optimize core marketing strategies as it relates to social outreach opportunities, influencer management and community management, email marketing and content marketing.
• Must have thorough knowledge of photoshop and other adobe design tools for consistent and detailed creative design.
• Continually bring a fresh perspective for creative content creation placement, implementation and optimization.
• Write press releases to promote agency stories and campaigns.

KNOWLEDGE OF

• Technologies used in Social Media.
• General graphic design principles, including typography, color, and layout composition.
• Data collection, research, and analysis techniques and methods.
• Webpage design and publishing.
• Project management, marketing, branding, and advertising plans.

ABILITY TO

MINIMUM EDUCATION AND EXPERIENCE

• Minimum of three (3) years’ experience with graphic design, social media and influencer marketing.
• Bachelor’s degree from an accredited university in public relations, communications, public/business administration, or related field.

BENEFITS

• 403b retirement program which CAPSBC contributes 6% of employee’s gross salary once the employee meets the program requirements and employees may voluntarily contribute up to the specified Internal Revenue Service Requirements.
• Sick leave is earned at a rate of 3.69 hours per pay period for full-time employees.
• Social Security paid by employee is matched by CAPSBC, as well as Medicare.
• Dental- 100% employer paid for employees.
• Voluntary supplemental life insurance coverage.
• 1-5 years (3.08 hours per pay period = 10 days)
• 6-14 years (4.62 hours per pay period = 15 days)
• Merit advancements.
• 15-over (6.15 hours per pay period = 20 days)
• Employer paid Group Life insurance coverage benefit of two (2) times the annual salary up to $200,000 plus AD & D coverage.
• Vacation benefits do not accrue during the first six (6) months of employment. An employee must successfully complete their six-month evaluative period and then vacation benefits will start accruing and are available for use. Vacation benefits are accrued on a bi-weekly basis as follows:
  • 1-5 years (3.08 hours per pay period = 10 days)
  • 6-14 years (4.62 hours per pay period = 15 days)
  • 15-over (6.15 hours per pay period = 20 days)
• Fourteen (14) Paid Holidays.
• Vision and contact lens benefits every two (2) years subject to required employee co-pays and plan option.
• Medical –Subject to required employee monthly contribution.