Social Media Manager Jobs

23andMe is looking for a Social Media Manager to join our growing Social Engagement team. You will be responsible for supporting the development, execution, and evolution of content publishing, channel development and growth, and identifying channel opportunities for the brand across all social platforms, with a focus on short-form video content and TikTok.

You will be a part of a hard-working, integrated, and cross-functional Marketing team that touches all parts of the company, and will have high-visibility within the Marketing and Comms/PR groups.

Who We Are

Since 2006, 23andMe’s mission has been to help people access, understand, and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what’s possible to help turn genetic insight into better health and personal understanding.

What You’ll Do

• Own and execute short-form video strategy and content creation for TikTok, Reels, and YouTube Shorts
• Support day-to-day community management of key channels – including TikTok, Facebook, Instagram, Twitter and LinkedIn.
• Manage social media editorial calendars and publish content across social channels.
• React, respond, and execute quickly on ad-hoc or real-time opportunities.
• Grow and nurture fan activity (conversations, friend tags, shares) and community size – helping to drive performance that aligns with strategic KPIs.
• Provide administrative and logistical support for campaigns, including (though not limited to) managing content reviews through Brand, Legal, and Regulatory departments.
• Monitor and analyze social content performance in order to develop future strategies and social media campaigns.
• Minimal travel may be required to San Francisco Bay Area and Social Engagement events
• Assist in the development of social media campaigns and brand initiatives including engagement strategy, creative strategy and deliverables, content, and ensuring the brand is unified and cohesive.
• Monitor social conversations for brand mentions, opportunities, and alerts, and make strategic recommendations based on the data.

What You’ll Bring

• A can-do and self-starter approach with strong communication skills and ability to successfully multitask in a fast-moving environment.
• Enthusiasm for working in a team-centric environment.
• Ability to react, respond, and execute quickly to ad-hoc or real-time opportunities.
• Strong knowledge and passion for social media, digital and mobile trends, and a track record of developing impactful content.
• Bachelor’s degree in marketing, communications, journalism, or related field is required.
• Excellent attention to detail with strong organization skills.
• Deep knowledge of current and upcoming social platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, Reddit).
• Experience utilizing native and third-party social media management tools, e.g. Facebook Business Manager, Sprout Social, Later, etc.
• 2-4 years of social media experience for a B2C company.

Strongly Preferred

• Brand or agency experience.
• Strong copywriting skills.

About Us

23andMe, headquartered in Sunnyvale, CA, is a leading consumer genetics and research company. Founded in 2006, the company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate. The platform also powers the 23andMe Therapeutics group, currently pursuing drug discovery programs rooted in human genetics across a spectrum of disease areas, including oncology, respiratory, and cardiovascular diseases, in addition to other therapeutic areas. More information is available at www.23andMe.com.

At 23andMe, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [email protected]. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: 23andMe does not accept agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you.

Pay Transparency

23andMe takes a market-based approach to pay, and amounts will vary depending on your geographic location. The salary range reflected here is for a candidate based in the San Francisco Bay Area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

San Francisco Bay Area Base Pay Range

$101,000—$151,000 USD