Social Media Manager (20822) Jobs

Job Details
Level
Management
Job Location
Agua Caliente Rancho Mirage - Rancho Mirage, CA
Position Type
Full Time
Travel Percentage
10
Description
Summary
Social Media Manager will drive the company’s social media marketing and strategy to deliver engaging, relatable, actionable content connecting the brand with existing and potential customers. Working with our internal marketing team and our agency to develop creative, innovative campaigns tied to goals, keeping our brand fresh and forward thinking. This position is high profile with lots of latitude for creating moments that matter and storytelling opportunities.
Responsibilities
Essential duties and responsibilities (other duties may be assigned)

• Design and implement social media strategy to align with business goals
• Critical thinker with problem solving skill
• Create and manage monthly content calendars for accuracy of information
• Must comply with all applicable ACCRS and SRC System of Internal Controls, Standard Operating Procedures and all Tribal Regulations
• Manage social media marketing campaigns and day-to-day activities including develop relevant content topics to reach company’s target customers.
• Maintain brand standards/strategy in social media executions
• Stay up-to-date with current technologies and trends in social media, design tools and applications
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, etc.)
• Daily audit and manage all social content (e.g. original test, photos, videos and news)
• Perform research on current benchmark trends and audience preferences
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Good understanding of social media KPIs
• Analytics to measure the success of every social media campaign
• Create, curate, and manage all published content (images, video, written)
• Collaborate with other internal teams (Marketing, Food & Beverage, Hotel, Entertainment, etc.) to ensure brand consistency
• Manage and oversee social media content
• Suggest and implement new features to develop brand awareness and promotions
• Develop and manage a team of Social Media Specialists

Access to sensitive areas and information (ACC & SRC)
As per the ACGC Access Matrix
Signatory ability
None
Qualifications
Education and/or Experience

• Advanced experience in all the social media channels and mobile applications to support them
• 5+ years in extensive experience in managing social media for an established brand
• Ability to deliver creative content (text, image and video)
• Hands on experience in content management
• Ability to multi-task and maintain flexibility in a fast-paced environment.
• Experience utilizing the Adobe Creative Suite Software
• Facebook, Instagram, Twitter, Snapchat, YouTube, etc.
• Creative or art background preferred but not mandatory
• Professional experience utilizing a digital camera
• Excellent copywriting skills
• Specifically Photoshop.
• Experience working with outside agencies supporting social media
• Superior computer skills.
• Minimum of an Bachelor’s degree (BA) in Marketing or relevant field
• Exceptional verbal and written communication skills, in English
• Strong photography and photo/video editing skills

Working Conditions/Physical Demands
To perform this job successfully, the individual must be able to stand, move and work throughout the office area and properties, including walking up to 1 ½ mile, climbing stairs and sitting at a desk/work station for the duration of the shift. Also may be subjected to a smoke filled environment.
Typically the individual will be housed in an office environment. The noise level in the work environment is usually moderate, but will escalate when located in the casino environment. Must be able to grasp, bend, lift and/or carry or otherwise move goods weighing a minimum of 25 lbs. on an intermittent basis, and sufficient dexterity of hand in order to use office equipment including, but not limited to: a computer keyboard, calculator, general office equipment and multi-line telephone.