Social Media Growth Manager

Brand Overview

Hope Sewsis an ethical fashion brand that creates contemporary clothing made from artisanal textiles from around the world. We are committed to sustainability, ethical fashion, and women's empowerment. Our mission is to celebrate culture through fashion and create positive change by providing financial resources to seamstresses in developing communities, supporting their path towards financial independence.

Website

www.hopesews.com

Instagram

@hope_sewshttps://www.instagram.com/hope_sews/

Facebook

@hopesewsfashionhttps://www.facebook.com/hopesewsfashion/

TikTok

https://www.tiktok.com/@hopesews?lang=en

Position Overview

Hope Sews is seeking a talented and driven Social Media Growth Managerto join our team. As a fast-growing ethical fashion brand, we recognize the critical role that social media and digital campaigns play in engaging our audience, amplifying our message, and driving business growth. In this position, you will have the opportunity to make a significant impact by developing and executing effective social media strategies and digital campaigns.This role requires a deep understanding of Instagram and TikTok algorithms and social growth strategy planning and implementation.The role initially requires a part-time commitment of 10-15 hours per week, with the potential for increased responsibilities and compensation based on performance.

Position Type

Part-time, 10-15 hours/week.

Compensation

Paid Hourly at $18.00/hour.

Responsibilities

• Manage and maintain our social media accounts, including content planning, scheduling, posting, and community engagement.
• Implement SEO strategies on social channels to improve organic search visibility and website traffic.
• Develop and implement a comprehensive social media growth strategy aligned with Hope Sews' brand values and objectives.
• Monitor social media trends, tools, and best practices to ensure our social media presence remains current and relevant.
• Monitor and analyze campaign performance, providing regular reports and recommendations for improvement.
• Analyze social media performance metrics and use insights to optimize content, drive engagement, and increase reach.
• Stay up-to-date with digital marketing trends and technologies, bringing innovative ideas to enhance our online presence.
• Work closely with the creative direction team to maintain brand consistency and drive a cohesive brand experience.
• Stay informed about industry trends, competitor activities, and emerging platforms to inform social media strategies and identify new opportunities.

Qualifications

• Strong knowledge of digital marketing concepts, tools, and analytics.
• Passion for ethical fashion, sustainability, and women's empowerment.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Excellent verbal communication skills, strong eye for design and ability to match Hope Sews’ aesthetic.
• Proficiency in social media management tools, scheduling platforms, and analytics tools.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Deep understanding of Instagram and TikTok algorithms and social growth strategy planning and implementation.
• Staying up to-date with leading trends, and best practices for Instagram and TikTok.
• Proven experience in social media management, development and execution successful digital marketing campaigns, preferably in the fashion or retail industry.