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Social Media Program Manager
Company | Avispa |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Staffing and Recruiting |
Expires | 2024-01-20 |
Posted at | 9 months ago |
Social Media Program Manager 16539 - 133276
- Hourly pay: $40/hr
- 40 hours/week, 11 Month Assignment
- W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program
- Worksite: Leading technology and data solutions company (Remote)
- Host content ideation and team brainstorms.
- Partner with the Community Management team and Operations pillar to help manage and grow our owned social media channels, create, and implement social strategies and campaigns, and engage with players and brands, and influencers on our social media platforms.
- Generate and publish social content and engage with audiences daily.
- Design and implement social media strategy that resonates with our diverse and global audience and is aligned with the company's overarching brand, one of voice, and social strategy.
- Provide strategic recommendations and support for Creative Team in the conceptualization and execution of assets for social media.
- Track and report on channel and content performance, setting benchmarks and contributing to campaign reporting dashboards.
- Curate user-generated content (UGC) and identify potential influencers, creators, and customer voices to highlight and work with.
- Create social media campaigns for key beats in partnership with our Marketing, PR, and Game teams.
- Define channel priorities, and set goals, and targets, aligning to business goals and audience insights.
- Manage the content calendars, scheduling, drafting copy, and posting on our social media channels, as well as monitor (including potential for light moderation duties) analytics and reporting.
- Manage the day-to-day operations of social media handles, including participating in content brainstorming sessions, keeping an eye on sentiment, responding to comments, filling any moderation gaps, creating, and scheduling social media copy, and regular reporting of performance, social listening themes and learnings.
- Excellent data analysis and storytelling skills.
- Ability to influence without authority.
- 3-5+ years of experience in a social media role.
- Copywriting experience for social media and an ability to easily adapt to tone of voice.
- Understanding of community engagement and audience strategy
- Exceptional knowledge of social media, which means you stay up to date with new trends and features.
- Competent with Office 365 and analytics tools (Sprinklr and native social media analytics experience preferred)
- Experience managing high-volume social media channels for well-known video game publishers, video game equipment manufacturers, or similar organizations within/supporting the gaming sector is mandatory.
- 5+ years of experience in social media strategy planning, goal setting, and implementation.
- Native proficiency in Spanish is highly preferred.
- 5+ years of experience in a major game publisher.
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