Social Media Coordinator - Kontrolfreek

KontrolFreek® is the creator of Performance Gaming Gear™ and the leader of FreekNation, a global community of more than four million gamers. By combining the latest in ergonomics and advanced materials, the company's lines of Performance Thumbsticks®, Performance Grips™, Precision Rings™, Gaming Cables™, and other high-quality products enhance the player experience by maximizing comfort and precision. KontrolFreek’s products are compatible with PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, Nintendo Switch, and PC. Products are available in more than 9,000 stores across 40 countries. KontrolFreek is owned by SteelSeries, the global leader in gaming peripherals and esports.

Responsibilities:

• Monitor and analyze social media and influencer marketing campaigns' performance and provide insights and recommendations to improve results.
• Help to implement effective social media and influencer marketing strategies that align with KontrolFreek’s KPI’s and target audience.
• Help develop and manage content calendars and publishing schedules across social media channels.
• Stay up-to-date with the latest trends, platforms, and best practices in social media and influencer marketing.
• Track and manage social media and influencer marketing budgets.
• Assist in creating and executing influencer campaigns, including outreach, campaign management, and reporting.
• Identify, build, and maintain relationships with influencers that align with the KontrolFreek brand and create authentic content.

• Edit content to be leveraged across many different social media platforms – must have video and static image design experience.
• Coordinate with cross-functional marketers to support the KontrolFreek social media business.
• Proactively develop and manage aggressive social media KPIs with tracking tools that quickly identify what’s working and should be scaled versus what is not – tracking and reporting.
• Meticulously tag, catalog, and archive social posts for easy access.

Requirements:

• Minimum of 3-5 years of experience in social media and influencer marketing, preferably in a B2C environment.
• Bachelor's degree in marketing, communications, or a related field.

• Strong communication, interpersonal, and relationship-building skills.
• Strong analytical skills with the ability to interpret data and provide insights to improve campaign performance.
• Knowledge of social media and influencer marketing tools, including analytics, scheduling, and monitoring platforms.
• 3-5 years Video editing and graphic design experience
• Experience managing budgets and managing contract fulfillment. (This person will be the task master with the influencer contracts ensuring that all deliverables are met in a timely manner).
• Proven track record of developing and executing successful social media and influencer marketing campaigns.

WITHIN 1 MONTH YOU WILL:

• Have a solid grasp on company and your individual goals, objectives, and workflows (i.e. “how things work internally”)
• Create forward-facing content on the global KontrolFreek social media accounts including but not limited to TikTok, Threads, Twitter, Instagram and Facebook.
• Have been introduced to and started working with our partners on community events (i.e. giveaways, sponsored streams, new product launches, etc.)
• Have familiarity with all internal and external community channels where we interact on. Have been introduced to and started conversations with our social media Team. Help manage all social communities.
• Assisted in creating and planning a social media content calendar.

WITHIN 3 MONTHS YOU WILL:

• Be working across teams (product, influencers and esports, etc.) on how we can integrate live streaming and community activations with their efforts
• Be working regularly from the various KontrolFreek social accounts.
• Interacting with our internal marketing team(s) to on specific new product launches and community efforts.
• Managing internal expectations and marketing tactics around community initiatives for every product launch and influencer partnerships.

WITHIN 9 MONTHS YOU WILL:

• Post & manage all KontrolFreek social channels multiple times a day.
• Own all relationships and comms with our community moderators (“Mod Team”)
• Create detailed social channel reports via for leadership
• Proactively engage and communicate with our customer support team on what our community is talking about from day-to-day, week-to-week, etc.
• Work regularly with our internal teams on activating new initiatives.

FUN STUFF

Competitive salary

Great benefits

Free gear and games