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Senior Paid Social Strategist - Remote
Company | ZERO GRAVITY MARKETING |
Address | , Saint Petersburg, 33701, Fl |
Employment type | |
Salary | |
Expires | 2023-06-10 |
Posted at | 1 year ago |
ZGM is seeking a Senior Paid Social Specialist focusing on paid social advertising (specializing in Facebook, Instagram & Pinterest) campaign planning and execution. Our agency has grown to 60+ employees and we’re looking to expand our Media team to continue providing top results to our clients. The ideal candidate has 3+ years of experience in Paid Social initiatives, primarily ecommerce. They will help assist with client-facing tasks as well as internal processes. The Strategist will also be expected to help maintain relationships with clients, work with the team to develop strategic recommendations, account optimizations, and manage day-to-day activities.
Responsibilities
- Collaborate with creative to implement creative best practices across channels.
- Stay on top of recent industry trends applicable to social channels and across the organization.
- Support new channel identification, evaluation, and testing to help diversify channel mix.
- Identify audience targets and set clear objectives for paid social media campaigns in order to effectively reach a client’s goals within established budgets.
- Coordinate with account management teams on strategic planning, budgets, and efficiency targets.
- Responsible for managing tracking and attribution via Google Datastudio, Google Analytics, Facebook Events Manager and Google Tag Manager.
- Contribute paid social strategies that support integrated campaigns.
- Collaborate with Paid Media and Strategy team members to brainstorm out-of-the box social media campaigns
- Manage a full-funnel paid social campaign structure, testing, optimization, and strategy in alignment with client initiatives for continued acquisition and retention growth across both e-Commerce and Lead Generation.
- Provide POVs on industry topics, best practices, or new paid social marketing opportunities.
- Develop, implement and manage all aspects of social media planning and buying - including strategy, target analysis, ad setup, content calendar, monitoring and reporting.
- Oversee daily, weekly, and monthly reporting and communication.
- Act as the paid social media subject matter expert across LinkedIn, Facebook / Instagram Snapchat, Pinterest and TikTok.
- Measure impact and effectiveness of campaigns using quantitative and qualitative metrics.
Experience and Skills That Will Make You Successful:
- Strong written and oral communication skills.
- Experience in running paid ads on LinkedIn, Pinterest, Snapchat, Tiktok, and Reddit is a plus.
- Strong understanding of digital marketing, performance marketing, and paid social.
- Exceptional analytical skills including the ability to analyze data and develop data-based recommendations, including Excel & Google Analytics fluency.
- Outstanding, professional communication skills and ability to build internal and external relationships.
- Must have strong Facebook Ads Manager proficiency, e-Commerce experience preferred.
- A positive attitude and enthusiasm for learning is a must.
- Must be comfortable and confident in front of clients.
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