Social Media Specialist / Strategist

Carbon Smart Diet Coach

Location: Fully Remote

Role Description:

Carbon is seeking a remote, Social Media Specialist to help manage our social media channels, grow our brand awareness, and engage with our community of members. This role will be responsible for the overall social media strategy, content creation, daily social content publishing, and regular community management across all social platforms. The ideal candidate should have a passion for social media and the health and fitness space, be proactive and creative, and have excellent communication skills.

What You Will Do:

● Develop and execute a social media marketing content strategy to increase brand awareness and engagement on multiple social media channels.

● Develop and plan content creation for social media channels including text and video format.

● Collaborate with our nutrition experts and Marketing Director for content needs.

● Run the day-to-day execution of social media, including posting and community management across all platforms, including Instagram, Facebook, TikTok, and YouTube.

● Review and edit social media content from content writers, to ensure brand consistency and grammatical accuracy.

● Liaise with the creative designer for social media post needs.

● Track, report, and analyze, social channels against business goals, objectives, and key performance indicators.

● Constantly push creative boundaries to generate fresh, innovative, on-trend content that connects with audiences in new ways.

● Stay up to date with the latest social media trends, features, and best practices.

● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

● Plan and develop strategy around monthly newsletter.

Your Qualifications

● 3+ years experience in a social media role.

● Familiarity working on a distributed team that uses Slack and Google Meet.

● Proficient with social media and content management platforms.

● Strong organization, planning skills, and communication skills.

● Passion for fitness and nutrition.

● Creative and video expertise.