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Senior Marketing Manager - Social Media & Community
Company | Ashley Furniture Industries |
Address | Tampa, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Manufacturing,Furniture and Home Furnishings Manufacturing,Retail |
Expires | 2023-08-11 |
Posted at | 10 months ago |
Description
- Work in lock steps with paid media team to ensure a 360-degree approach to marketing
- Implement innovative tactics that leverage consumer insights and brand strategy to build a best-in-class engagement approach that results in meaningful and long-lasting relationships with our community
- Develop and maintain a nimble approach to execution across social and influencer that allows us to leverage these channels to quickly respond to and support business needs
- Maintain a deep understanding of the always-evolving social and cultural landscape: including competitive considerations, content trends, features and innovations within existing platforms, and a constant eye on the next big thing
- Set goals, measure, analyze performance, report results, while proactively identifying and implementing recommendations for continuous improvement
- Champion brand strategy, brand aesthetic and brand standards across all touchpoints and content execution; define and deliver a consistent creative approach that is fully Ashley but imagined through a social-first lens
- Conceptualize and lead the creation of compelling content for Instagram feed, stories, reels & TikTok; look for ways to stand out on social media and jump on new trends
- Structure and oversee a team that aligns with, and can best execute against, defined vision and strategy
- Redefine vision and strategy for a comprehensive organic social media marketing practice that amplifies our overall marcom strategy and drives tangible business impact
- Create focused platform-specific execution strategies for organic social that leverage platform strengths and clearly define role of platform within overall marketing ecosystem
- Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, TikTok and Pinterest with flawless executional excellence
- Oversee and lead social editorial calendar that incorporates overall social media strategy
- 7 years of experience in Marketing, Required
- Perform under strong demands in a fast-paced environment
- Handle multiple projects simultaneously within established time constraints
- Management experience, Required.
- Display empathy, understanding and patience with employees and external customers
- Work independently as well as in a team environment
- Working knowledge of Continuous Improvement
- Effective time management and organizational skills
- Strong attention to detail
- Respond professionally in situations with difficult employee/vendor/customer issues or inquiries
- Bachelor’s Degree in marketing or related field or equivalent work experience, Required
- Proficient computer skills, including experience with Microsoft Office Suite, internet
- Excellent verbal and written communication skills
- Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
- Excellent interpersonal skills
- Maintain confidentiality
- Document management system
- Analytical and problem-solving skills
- Ashley Wellness Centers (location specific) and Medical Tourism
- Health, Dental, Vision, Employee Assistance Program
- 401(k) and Profit Sharing
- Telehealth
- Professional Development Opportunities
- Paid Vacation, Holidays, and Your Birthday off
- Generous Employee Discount on home furnishings
- Life Insurance
- Honesty & Integrity
- Growth Focused
- Dirty Fingernail
- Passion, Drive, Discipline
- Continuous Improvement/Operational Excellence
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