Senior Content Specialist, Public Relations

Involved in leading, managing, planning, producing, implementing, and analyzing internal and external communications strategies and tactics for projects, programs, products, and services to various audience and market segments through varied channels. Must include functional areas consisting of technical writing, public relations, and/or marketing communications.

Develop and drive VSP Vision companies highest-risk, highest-opportunity marketing communication strategies, working with partners across multiple business operations (e.g., VSP Vision, SBUs, and LOBs) as necessary to achieve stated objectives

Initiate business opportunities and manage major communications initiatives via research, analyzing market communication trends and conditions to assess strategic efficacy and communications program performance

Serve as marketing communications program owner, accountable for development, design, and execution, and ensuring that processes and systems align with strategy

Collaborate with internal/external business partners to ensure communications program positioning/promotion is aligned and effective

Often manage agency resources or strategic partner teams; marshal the resources required for success

Work closely with senior management to identify market opportunities and develop and prioritize communications programs that meet company growth, market share, and brand objectives

Serve as a central resource for brand-related information and coordinate with business partners in creating and deploying brand-building communication programs; educate business partners on brand-related issues and opportunities

Serve as a mentor and SME to other communication managers and market managers and demonstrate the department's best practices in all areas of marketing communications

Provide oversight and direction to the team to ensure strategic alignment, priorities, processes, and timelines are met

Develop and maintain innovative processes and workflows that drive operational efficiency and excellence, and increase ROI on communication tools, vendors, and systems; manage applicable budget

May lead functional teams and/or projects; receive requests for communication resources, assess resource availability, and assign resources to projects

Job Specifications

Typically Has The Following Skills Or Abilities

Bachelor's Degree in Marketing, Communications, or related experience

Six years of experience in related communications work for a variety of mediums and customizing content to targeted audiences

Six or more years of demonstrated experience with program management and leadership skills including the ability to recommend strategic direction and influence communication

Skill to effectively use a variety of communication mediums and customize content for targeted audiences

Ability to use creative ideas to research, present and recommend community involvement proposals

Proven ability to problem solve manage multiple projects simultaneously, plan strategically and adapt to frequent change

Superior analytical and problem-solving skills

Proven advanced presentation skills

Strong writing, editing, communication, presentation, organization, and planning skills. Ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences

Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks

Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload

Regularly exercise discretion and independent judgment in the performance of job duties

Ability to work with individuals from all levels of organization

Proficient in word processing and desktop publishing applications

Preferred Skills

• Develop and execute strategic media relations plans that align with organizational objectives and target key stakeholders.
• Conduct research on relevant topics and provide strategic recommendations for media relations initiatives.
• Serve as a liaison between the Global Corporate Communications Department (GCC) and other internal lines of business, brands, and departments, to ensure relevant information is shared on a consistent basis.
• Write and edit a variety of original PR content, including press releases, talking points, speeches, op-eds, blog posts, and pitches.
• Provide executive-level communications and strategic PR guidance to C-suite members and senior leadership, including the development of key messages, talking points, media briefing documents, interview prep, public speaking support and more.
• Serve as PR liaison – and assist as needed – on department-wide “strike teams” that work to achieve our collective goals.
• A positive, can-do attitude, a desire to work in a fun and inclusive workplace, and a commitment to substantively contribute to the goals and mission of the organization.
• Manage strategic external relationships.

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses, equity and commissions. For more information regarding VSP Vision benefits, please click here.

Salary Range

75000

127500

VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, gender identity, sexual orientation, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees.  VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.