Senior Analyst, Ecommerce Analytics

We are the movers of the world and the makers of the future. We get up daily, roll up our sleeves and build a better world. At Ford, we’re all a part of something bigger than ourselves.

Our Marketing, Sales & Service Organization advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

For our E-commerce Analytics Program , we are building a team of Digital Analytics Professionals to drive metrics and analytics capability. You will work in an end-to-end Product Management Delivery model with customer-focused business managers, product owners, product designers, data engineers, and software developers to deliver next-gen analytics innovation.

There is an opportunity for a Senior Analyst to join the Ford E-commerce team and support our digital automobile customer journeys. As a Senior Analyst, you will be responsible for analyzing and optimizing digital customer journeys to improve our online customer experience and increase conversions.

To thrive in this position, should be a self-starter with strong analytical, problem-solving, and data manipulation skills and experience with the ability to synthesize analytic findings into actionable strategic recommendations. Success in this role greatly depends on your ability to be organized, prioritize requests, and build collaborative working relationships with team members across the organization.

Responsibilities

You should bring experience with web analytics tools and techniques, experience querying large data sets, and translating them into insights to drive business actions. If you are a driven, analytical thinker with a passion for customer experience and analytics, we would love to hear from you.

Your key responsibilities include reporting and measurement of eCommerce initiatives, customer transactions, and journey lifecycle measurements. You will work across domains and partner with business and agency teams to set up robust measurement plans for key KPIs, analyze and prepare insights and work with our Global Data Insight & Analytics partners to propose recommendations and present insights to the marketing business.

What you’ll be able to do:

• Analyze website traffic and user behavior to identify areas for improvement in the customer journey
• Design, develop, and deliver reporting instruments, dashboards, and ad-hoc solutions using tools (semantic layer, analytics, dashboards, report definitions) to communicate key metrics and insights to stakeholders
• Become an expert in the assigned domain area and make recommendations for measurement plans per the business goals.
• Seek opportunities to improve the reporting processes, data collection, and delivery methods
• Create comprehensive and clear presentations for business partners and senior leadership, in the form of analytics dashboards and insights decks
• Support measurement of A/B and multivariate tests to optimize the website and mobile experiences and increase conversions
• Engage with businesses, and influence their strategic decisions based on analytics insights.
• As the Senior Analyst, you will support cross-functional team members across Ford with eCommerce and web customer journey analytics.
• Collaborate with cross-functional teams including marketing, product, and development to implement website and mobile changes
• Exercise judgment and interpretation of requests to deliver the appropriate metrics with the necessary context
• Conduct deep dive analysis on various product offerings along the online purchase journey and provide insights to help businesses with strategic planning
• Develop and maintain a deep understanding of our digital customer journeys and user behavior across all channels (website, mobile app, social media, email, etc.)
• Stay up to date on industry trends and best practices in web analytics and apply them to our digital customer journey analysis

Qualifications

The minimum requirements we seek:

• Prior experience with A/B testing and multivariate testing
• 2+ years of experience in developing/maintaining analytics dashboards, developing/maintaining reporting tools to build self-serve reports and ad-hoc packages, and managing data flow, filters, and workflows
• 2+ hands-on expertise in web analytics tools such as Adobe Analytics or Google
• Bachelor’s Degree in Computer Science Data Science, Data Analytics, Business Analytics, Mathematics, Statistical, Data Engineering, or a related field
• 2+ years utilizing SQL and visualization tools like Tableau, DOMO, Looker, Datorama, Qlik Sense, and/or Power BI
• Minimum 5 years of experience in web analytics or digital marketing

Our preferred requirements:

• Prior experience on Customer-facing websites
• Evidence of strong problem-solving, analytical skills, and ability to interpret complex data sets and generate insights to build and tell a story
• Passion for customer experience and continuous improvement
• Advance Degree in Computer Science Data Science, Data Analytics, Business Analytics, Mathematics, Statistical, Data Engineering, or a related field
• Excellent verbal and written communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment
• Inquisitive, proactive, and interested in learning new tools and techniques
• Ability to derive key insights from the data and articulate them to cross-functional teams in the context of business challenges.
• Able to manage time effectively within a complex environment, and always remain composed in the event of conflicting priorities
• Understanding of user behaviors on automotive OEM eCommerce experiences

What you’ll receive in return:

As part of the Ford family, you’ll enjoy excellent compensation and a comprehensive benefits package that includes generous PTO, Immediate medical, dental, and prescription drug coverage, vehicle discount program retirement, savings, and stock investment plans, incentive compensation, and much more. You’ll also experience exciting opportunities for professional and personal growth and recognition.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States permanently. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is available for this position.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.

For information on Ford's salary and benefits, please visit:
https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2023-benefits-and-comp-GSR-sal-plan-2.pdf
At Ford, the health and safety of our employees are our top priority. Vaccination has been proven to play a critical role in combatting COVID-19. As a result, Ford has decided to require U.S. salaried employees to be fully vaccinated against COVID-19, unless employees require accommodation for religious or medical reasons. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination or an approved medical or religious exemption.