Digital Analyst, Ecommerce Analytics

We are the movers of the world and the makers of the future. We get up daily, roll up our sleeves and build a better world. At Ford, we’re all a part of something bigger than ourselves.

Our Marketing, Sales & Service organization advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

For our E-commerce Analytics Program, we are building a team of Digital Analytics Professionals to drive metrics and analytics capability. You will work in an end-to-end Product Management Delivery model with customer-focused business managers, product owners, product designers, data engineers, and software developers to deliver next-gen analytics innovation.

There is an opportunity for a Digital Analyst to join the Ford E-commerce team and support our digital automobile customer journeys. As a Senior Analyst, you will be responsible for analyzing and optimizing digital customer journeys to improve our online customer experience and increase conversions.

Responsibilities

To thrive in this position, should be a self-starter with strong analytical, problem-solving, and data manipulation skills and experience with the ability to synthesize analytic findings into actionable strategic recommendations. Success in this role greatly depends on your ability to be organized, prioritize requests, and build collaborative working relationships with team members across the organization.

You should bring experience with web analytics tools and techniques, experience querying large data sets, and translating them into insights to drive business actions. If you are a driven, analytical thinker with a passion for customer experience and analytics, we would love to hear from you.

Your key responsibilities include reporting and measurement of eCommerce initiatives, customer transactions, and journey lifecycle measurements. You will work across domains and partner with business and agency teams to set up robust measurement plans for key KPIs, analyze and prepare insights and work with our Global Data Insight & Analytics partners to propose recommendations and present insights to the marketing business.

What you’ll be able to do:

• Develop and maintain a deep understanding of our digital customer journeys and user behavior across all channels (website, mobile app, social media, email, etc.)
• Collaborate with cross-functional teams including marketing, product, and development to implement website and mobile changes
• Seek opportunities to improve the reporting processes, data collection, and delivery methods
• Stay up to date on industry trends and best practices in web analytics and apply them to our digital customer journey analysis
• Create comprehensive and clear presentations for business partners and senior leadership, in the form of analytics dashboards and insights decks
• Support measurement of A/B and multivariate tests to optimize the website and mobile experiences and increase conversions
• Analyze website traffic and user behavior to identify areas for improvement in the customer journey
• As the Digital Analyst, you will support cross-functional team members across Ford with eCommerce and web customer journey analytics.
• Design, develop, and deliver reporting instruments, dashboards, and ad-hoc solutions using tools (semantic layer, analytics, dashboards, report definitions) to communicate key metrics and insights to stakeholders
• Engage with businesses, and influence their strategic decisions based on analytics insights. Become an expert in the assigned domain area and make recommendations for measurement plans per the business goals.
• Conduct deep dive analysis on various product offerings along the online purchase journey and provide insights to help businesses with strategic planning
• Exercise judgment and interpretation of requests to deliver the appropriate metrics with the necessary context

Qualifications

The minimum requirements we seek:

• 2+ years of experience in developing/maintaining analytics dashboards, developing/maintaining reporting tools to build self-serve reports and ad-hoc packages, and managing data flow, filters, and workflows
• 2+ years utilizing SQL and visualization tools like Tableau, DOMO, Looker, Datorama, Qlik Sense, and/or Power BI
• Prior experience with A/B testing and multivariate testing
• Bachelor’s Degree in Computer Science Data Science, Data Analytics, Business Analytics, Mathematics, Statistical, Data Engineering, or a related field
• Minimum 2 years of experience in web analytics or digital marketing
• 2+ hands-on expertise in web analytics tools such as Adobe Analytics or Google

Our preferred requirements:

• Able to manage time effectively within a complex environment, and always remain composed in the event of conflicting priorities
• Prior experience on Customer-facing websites
• Evidence of strong problem-solving, analytical skills, and ability to interpret complex data sets and generate insights to build and tell a story
• Passion for customer experience and continuous improvement
• Understanding of user behaviors on automotive OEM eCommerce experiences
• Ability to derive key insights from the data and articulate them to cross-functional teams in the context of business challenges.
• Excellent verbal and written communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment
• Inquisitive, proactive, and interested in learning new tools and techniques
• Advance Degree in Computer Science Data Science, Data Analytics, Business Analytics, Mathematics, Statistical, Data Engineering, or a related field

What you’ll receive in return:

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all the above? No matter what you choose, we offer a work life that works for you, including Immediate medical, dental, and prescription drug coverage, generous PTO, retirement, and savings plans, incentive compensation, tuition assistance, a vehicle discount program, and much more

For information on Ford's salary and benefits, please visit:

https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2023-benefits-and-comp-GSR-sal-plan-2.pdf

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.