Digital Manager, Ecommerce Analytics

We are the movers of the world and the makers of the future. We get up daily, roll up our sleeves and build a better world. At Ford, we’re all a part of something bigger than ourselves.

Our Marketing, Sales & Service Organization advances Ford’s reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

For our E-commerce Analytics Program, we’re committed to building a customer-oriented team that delivers seamless experiences through thoughtful analytics, user-centered design, strong implementation, and a test-and-iterate culture.

There is an opportunity for a Digital Analytics Manager to join our team in the Digital Ecommerce space. You will be responsible for leading a team of e-commerce analysts in generating insights, measuring KPIs, and delivering data-driven recommendations to improve the customer experience and drive revenue growth. Each of our customers has unique automobile needs, so it will be your job to lead our strategic thinking on scaling our e-commerce business through personalized experiences, testing data-driven optimizations to our existing funnel, and launching product expansions.

If you are a driven, analytical thinker with a passion for customer experience and analytics, we would love to hear from you.

Responsibilities

You should bring experience with web analytics tools and techniques, experience querying large data sets, and translating them into insights to drive business actions utilizing Adobe Analytics, SQL, data visualization, and working cross-functionally with experimentation teams. Lead efforts to evolve our insight-gathering, analysis, and reporting functions across all aspects of our eCommerce platform.

The person who will strive in this role is visionary, attentive, and adaptable, capable of problem-solving within complex systems and collaborating with senior leadership to make data-driven decisions.

What you’ll be able to do:

• Partner with experimentation teams to design and measure A/B tests and other experiments
• Provide guidance and support to analysts on technical and analytical issues as well as set and prioritize targets for the team to tackle
• Ensure accuracy and consistency of data across multiple platforms and data sources
• Lead and influence data collection strategies to support reporting on key performance indicators that directly measure lifecycle program effectiveness and contribution to the business.
• Track and measure customer journey and touchpoints –as well report on KPI goals and advise on performance improvement
• Develop and maintain KPI dashboards and reports for various stakeholders
• As the Digital Analytics Manager, manage a team of analysts and lead the generation of actionable insights from data analysis
• Use analytics and partner with the Digital Product Owners to advise on site enhancements and roadmap initiatives.
• Stay up to date with the latest trends and best practices in product analytics and data visualization
• Work cross functionally across with teams like digital product, marketing, content, engineering to maximize the effectiveness of site analytics program

Qualifications

The minimum requirements we seek:

• 2+ years utilizing SQL and visualization tools like Tableau, DOMO, Looker, Datorama, Qlik Sense, and/or Power BI
• At least 2 years of experience guiding and coaching a team
• 2+ years of experience in developing/maintaining analytics dashboards, developing/maintaining reporting tools to build self-serve reports and ad-hoc packages, and managing data flow, filters, and workflows
• 2+ hands-on expertise in web analytics tools such as Adobe Analytics or Google
• Minimum 5 years of experience in web analytics or digital marketing
• Bachelor’s Degree in Computer Science Data Science, Data Analytics, Business Analytics, Mathematics, Statistical, Data Engineering, or a related field
• Understanding of A/B and multivariate testing techniques and measurements

Our preferred requirements:

• Able to manage time effectively within a complex environment, and always remain composed in the event of conflicting priorities
• Evidence of strong problem-solving, analytical skills, and ability to interpret complex data sets and generate insights to build and tell a story
• Excellent verbal and written communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment
• Advance Degree in Computer Science Data Science, Data Analytics, Business Analytics, Mathematics, Statistical, Data Engineering, or a related field
• Excellent organizational and project management skills; organized with the ability to multi-task, prioritize, work quickly, and to tight deadlines.
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Inquisitive, proactive, and interested in learning new tools and techniques
• Ability to derive key insights from the data and articulate them to cross-functional teams in the context of business challenges.
• Passion for customer experience and continuous improvement
• Prior experience on Customer-facing websites
• Understanding of user behaviors on automotive OEM eCommerce experiences

What you’ll receive in return:

As part of the Ford family, you’ll enjoy excellent compensation and a comprehensive benefits package that includes generous PTO, Immediate medical, dental, and prescription drug coverage, vehicle discount program retirement, savings, and stock investment plans, incentive compensation, and much more. You’ll also experience exciting opportunities for professional and personal growth and recognition.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States permanently. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is available for this position.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.

For information on Ford's salary and benefits, please visit:
https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2023-benefits-and-comp-LL6-sal-plan-2.pdf
At Ford, the health and safety of our employees are our top priority. Vaccination has been proven to play a critical role in combatting COVID-19. As a result, Ford has decided to require U.S. salaried employees to be fully vaccinated against COVID-19, unless employees require accommodation for religious or medical reasons. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination or an approved medical or religious exemption.