Saint Laurent Omni-Channel Crm Director Ny

Summary
ABOUT SAINT LAURENT
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio- cultural landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April
2016, continues to position the house at the summit of the luxury universe.
Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

We are currently seeking an Omni- Channel CRM Director who will report to the President/CEO as part of our dynamic team in New York, New York.
ROLE
You will prepare monthly business reviews for the Global CEO as well as prepare routine and ad-hoc analyses to support sales, marketing and client engagement initiatives. You will also oversee the direct marketing program (email, lookbook) from end to end, including the management of mail house, targeting segmentation, list generation and post-campaign analysis.
MISSION

• Work with global client engagement team and IT to drive the roadmap of CRM platform, system enhancement, and other CRM solutions according to business needs
• Develop strategy and execute all retail marketing & client engagement initiatives including events and local activations in partnerships with Global Retail Excellence, CRM and regional Retail partners
• Own Luce Program for accessing one to one client initiatives
• Support the implementation of new clienteling tools and programs, and ensure adoption
• Coordinate Client experiences including fashion shows and other Global Brand events
• Curate client lists for engagement opportunities in partnership with CRM and Retail partners
• Develop a formalized tracking method of measuring events and client engagement initiatives: analyze event results with internal partners to build new strategies
• Extract, analyze and interpret client data, translate the findings into actionable recommendations and identify opportunities to optimize business performance and customers retention and recruitment.
• Develop menus of client engagement opportunities, gifting ideas, and client communication to support the Retail network.
• Responsible for client engagement across the lifecycle, including translating insights into personalized action plans with retail partners
• Forecast and manage annual budgets for marketing, store events, gifting and direct marketing programs for USA, Mexico, Brazil, Panama and Canada; facilitate all invoicing
• Develop regional strategy and manage gifting program
• Manage regional retail marketing calendar and liaise with Global Client Engagement to prepare all event request proposals and recaps  

PROFILE

• Excellent Microsoft Excel and PowerPoint
• Strong analytical skills and extremely detail-oriented.  Understanding of analytical or database software, particularly CRM or business intelligence systems, a plus
• Six plus years of experience in Customer Insights, CRM, or Direct Marketing
• Bachelor’s Degree, Major in Business Administration, Communications or Marketing a plus

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
Job Type
Regular
Start Date
2023-09-15
Schedule
Full time
Organization
YSL America Holding Inc.