Retention Marketing Coordinator Jobs

DIME Beauty is looking for a Retention Coordinator to join the Lifecycle Marketing team! This person will report directly to the Sr. Manager of Retention. The ideal candidate will bring solutions and ideas to the attention of their team and do well with the level of ambiguity that is to be expected at a young, fast-growing company. This individual will be responsible for creating, strategizing, and executing a cohesive, engaging representation for DIME Beauty via customer communication channels.

Responsibilities:

• Develop email best practices to share with stakeholders across the organization including Creative, Marketing and Technology.
• Own a cross disciplinary email content and promo calendar, and coordinate across departments to ensure all details and on-site click through experiences are prepared for daily deployment.
• Coordinate the planning, scheduling, and execution of email & SMS marketing programs.
• Manage on-going optimization of customer journey flows, specifically around promotional events such as quarterly site sales, and subscription pushes.
• Develop a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through email & SMS channels, as well as loyalty + subscription programs.
• Partner with the Email/SMS manager in developing and leveraging email segmentation and personalization to better engage, retain and reactivate customers.
• Create tests and learn hypotheses, manage testing roadmap, and optimize email & SMS performance through A/B tests (copy, layout, offers, targeting, etc.) and personalization.
• Define Email, SMS, Loyalty & Subscription KPIs and oversee analysis and competitive benchmarking to understand program effectiveness and drive future strategies, share these results with cross-functional teams, including stakeholders who oversee other marketing campaigns.
• Manage the day-to-day relationships with all pertaining vendors.

Requirements:

• Excellent project management skills, including management of agencies and vendors to ensure execution
• You can pivot and shift priorities with complete flexibility. Regardless of when distractions arise, your time management and resource planning skills keep everything running smoothly.
• Expertise of email, SMS, loyalty & subscription program fundamentals: segmentation, list growth, data management, touchpoint mapping, KPIs, etc. (preferred)
• We’re collaborative: You champion diverse backgrounds, perspectives and opinions. You believe that the greatest success comes from a collaborative team effort.
• You take tremendous pride in your work. You are undeterred, disciplined, and accountable when it comes to delivering on the needs of teammates and customers.
• You’re direct and considerate in an effort to achieve the best possible outcome. Your feedback is always intentional, constructive, and to move the business forward.
• You quickly absorb new information, skills, and responsibilities. Learning fast and embracing unpredictability is a must.

Location:

• Draper, UT

Pay:

• $55,000+ DOE

Employee Benefits:

• Employee discount
• Health, dental, vision insurance
• Flexible PTO

About DIME Beauty:

Here at DIME Beauty, our mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. DIME was founded in 2018 by husband and wife duo Ryan and Baylee Relf, who saw a need to provide clean, optimized skincare for women of all ages. Offering over 20 individual products to choose from, customers have the option to build their own personalized skincare regimen based on individual concerns. With the help of these products, it is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages

Powered by JazzHR

zj2ZOsK52C