Regional Sales Manager, Vending

As the Regional Sales Manager (RSM), Vending (a.k.a. Convenience Services), you are a key member of Red Bull North America’s (RBNAs) Non-Commercial Foodservice sales team. You will contribute to volume, share, and distribution goals by selling and implementing national priorities at the regional level in the Vending, Micro Markets, and OCS/Pantry sub-segments. You will manage Vistar Operating Companies, USG Elite Members, and large Independent Vend Operators within a defined territory. You will report to the Director, Vendind, and be located in New York, NY.

All the responsibilities we'll trust you with:

DEVELOP REGIONAL MARKET TO DELIVER VOLUME GOALS

• Distribution: Ensures all relevant Red Bull SKU's are stocked at Vistar Operating Companies to support Red Bull/customer schematics.
• Initiate and cultivate Red Bull Foodservice Team, Region and Distributor Partner (DP) relationships
• Quality Points of Distribution (QPOD): Trains Operator sales teams to improve volume goal with new cooler placements
• Increase awareness of assigned accounts, working with BU Field Marketing and partnering in projects to align National Accounts and Red Bull programs.
• Pricing & Promotion: Helps develop and implement engaging promotions and consumer activations; Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs, ensuring that promotions are accompanied by POS and incremental displays

MANAGE LOCAL RELATIONSHIPS THAT INFLUENCE REGIONS/DIVISIONS/BANNERS OF ASSIGNED CHAINS

• Establish necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the region.
• Establish ‘Wiring Model’ that ensures communication with all regional customer decision makers and execution to unit level.

BUDGETS/ANNUAL PLANNING

• Thoroughly manage budgets to deliver annual plan
• Manage T&E spending to assigned budget

BUSINESS ANALYSIS & REVIEWS

• Pursue business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that inspires future strategy and better understanding of consumer purchase patterns
• Provide Energy Insights that drive change in promotion, price, or display practices.
• Analyze business/customers sales to define priorities and focus for the team
• Use all available RBNA data and tools to develop a position of expertise within the Energy Drink Category with assigned territories
• Conduct quarterly business reviews to update leadership on business, channel competition, opportunities, etc.
• Guide post-promotion analysis, together with Category Manager, following all programs to evaluate promotional effectiveness
• Work with leadership to evaluate Return on investment with regards to all national/division/regional level programming and promotions

Your areas of knowledge and expertise that matter most for this role:

• 3+ years of experience selling premium brands across all Convenience Services sub-segments
• 5+ years sales experience with demonstrated experience and established relationships with Vistar/USG Members
• Experience using internal and external data sources (i.e. IRI, Nielsen)
• Negotiation experience
• In-depth knowledge of Fast Moving Consumer Goods (FMCG) and Vending Segment

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.