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Program Manager, Partner Program (Mailchimp)
Company | Intuit |
Address | Atlanta, GA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-07-31 |
Posted at | 10 months ago |
Overview
- Bonus points for working with internal education and sales teams
- You are skilled at project management and have a passion for executing, establishing priorities, and meeting swift deadlines in a fast-paced, rapidly changing environment
- 8+ years of marketing experience, preferably in partnerships or loyalty programs
- Requires occasional travel (~10%) for in-person meetings or events.
- Bonus points for analytics experience
- You have prior experience working with digital agencies or freelancers and understand their unique challenges
- You’re a self-starter and can work autonomously with minimal instruction or supervision, but are also a strong team player who loves bringing together diverse perspectives from across the organization
- You have experience leading programs, yet are comfortable operating within a lean environment where cross-team collaboration is essential to success
- You possess business maturity and the ability to recognize, address and resolve hurdles with the appropriate sense of urgency
- Bonus points for Mailchimp product experience; willingness to learn necessary
- You have a successful track record of designing go-to-market strategies that are both creative and extremely successful in driving adoption
- You are an experienced marketer that understands how to use the full marketing toolkit, yet has a high degree of comfort with digital marketing tactics and tools
- Define compelling positioning and messaging to acquire and retain partners in the program
- Develop and maintain the communications calendar promoting Mailchimp & Co, including across campaigns, content, social media, events, public relations, the website and more
- Measure and report on the effectiveness of your plans and their influence on driving partner adoption
- Lead agency/internal briefing and creative development of marketing campaigns with a strong focus on end-to-end partner experience.
- Develop, execute, and evaluate Mailchimp & Co marketing programs (in partnership with cross-functional teams) to generate awareness, drive lead generation, increase member engagement, and enable growth through a variety of channels
- Collaborate with cross-functional internal and external collaborators to optimize the partner experience and shape the future of the partner program
- Assist with the creation of go-to-market strategies targeted at prospective and current partners, from ideation to reporting and optimization
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