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Staff Program Manager, Partner Program (Mailchimp)
Company | Intuit |
Address | Atlanta, GA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-07-31 |
Posted at | 10 months ago |
Overview
- You have a proven track record of shaping product and/or website roadmaps and user experiences through deep consumer understanding, actionable insights and sound recommendations
- You love being a team player, with experience bringing together diverse views across marketing, product, design, and engineering teams
- Bonus points for analytics experience
- You have a deep understanding of effective training methodologies, processes, metrics and tools
- You have a successful track record of designing go-to-market strategies that are both creative and extremely successful in driving adoption
- Requires occasional travel (~10%) for in-person meetings or events.
- Bonus points for Mailchimp product experience; willingness to learn necessary
- Bonus points for working with events or Event Marketing teams
- You have experience leading teams, yet are comfortable operating within a lean environment where cross-team collaboration is essential to success
- You are an experienced marketer that understands how to use the full marketing toolkit, yet has a high degree of comfort with digital marketing tactics and tools
- 10+ years of marketing experience, preferably in partnerships or loyalty programs
- You have prior experience working with digital agencies or freelancers and understand their unique challenges
- Manage a team of SMEs focused on program acquisition, tiering up partners and executing go-to-market plans
- Measure and report on the effectiveness of your plans and their influence on driving Partner adoption
- Develop go-to-market strategies targeted prospective and current partners, from ideation to reporting and optimization
- Work with cross-functional internal and external collaborators to shape the future of the partner program
- Own the holistic Mailchimp & Co marketing strategy and collaborate with cross-functional teams to optimize the partner experience
- Define compelling positioning and messaging to acquire and retain partners in the program
- Develop and lead the communications calendar promoting Mailchimp & Co, including across campaigns, content, social media, events, public relations, the website and more
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