New Business Development & Innovation Manager

Objective
Develop and evaluate MVPs for new revenue streams opportunities following RACU methodology to test product and/or service traction with consumers. Understand product-market fit and specific consumer needs and preferences that are being fulfilled by different product attributes. Develop an overall evaluation of the feasibility of acceptance of the product and/or service in the market through the RACU methodology or others.
Main Responsibilities

• Deep analysis of consumers and shoppers. Different profiles according to the proposal that is being worked on.
• Conducting research and data analysis for business decisions.
• Launch MVP in to market.
• Lead from start to finish the evaluation process of assigned projects (Define activities for each stage, coordinate the teams involved to carry them out, analyze findings and clearly document them in the process).
• Coordination with the corresponding areas and geographies to expedite developments and evaluations.
• Coordinate in-store tests in the convenient channels according to the project
• Preparation of preliminary economics and volumetric projections as part of the feasibility process.
• Continuous identification of needs, opportunities and trends; clear knowledge of the market.
• Identification of Insight and construction of MVPs.

Complementary Information

• Knowledge in market research (Understanding of qualitative / quantitative methodologies).
• Experience in Marketing, Research, Processes, Design Thinking, RACU.
• Administrative skills to be able to manage different projects at the same time.

Must be able to live in the Phoenix, Az area.