Media Manager, Paid Search

Job Details

Remote Type

Fully Remote

Salary Range

$60,000.00 - $70,000.00 Salary

Description

About Hawke Media

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

Job Summary

Reporting to the Director of Paid Search, we are looking for a Media Manager, Paid Search who loves diving into data and coaching a team on how to transform recommendations and solutions into ROI-positive campaigns.

Job Responsibilities

• Solid knowledge of direct response, ROI, ROAS, and CPA paid search media metrics, Google Analytics, marketing data trends, & insights.
• Demonstrate knowledge of direct response/e-commerce paid search media execution strategies & tactics.
• Must be comfortable regularly communicating with clients over the phone and video calls.
• Must understand the role of Google Ads in terms of marketing mix.
• Responsible for all client deliverables, campaign performance, and reporting.
• Develop, execute, and manage day-to-day Google Ads and Bing strategy, tactics, & execution.
• Have an understanding of the complete marketing picture, and how all channels and forms of communication drive a client’s business.
• Support the day-to-day account management of Paid Search clients and take full ownership of all activities.

Qualifications

• Impeccable time management skills, including the ability to handle multiple direct reports, projects and ongoing operational tasks, while effectively managing changing internal and client-facing priorities.
• 2-3 years of experience in a Paid Search or Paid Media related position
• Positive, "can-do" and "will-do" attitude when working with clients and internal partners
• Makes novel and innovative contributions to refine and improve channel on-boarding & launch processes based on new platforms and media/market trends, executions, ideologies, etc.
• Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.
• Highly experienced with audience segmentation, messaging, flighting and budgeting.
• Highly experienced in retargeting strategies and tactics.
• Can execute on and teach manual bidding for conversions and standard events, ad fatigue and refresh, and general account/campaign optimization.
• Ability to work both independently and in a team environment.
• Advanced knowledge of Google Analytics