Paid Search Media Buyer Jobs

Experience with client relationship management

Ensure best practice set up and ongoing management of campaigns

Oversee optimization of campaigns manually and through utilization of bid management tools

Management of direct reports to effectively manage & optimize campaigns

6+ years of Paid Search and Social Media experience at an agency or direct business to consumer environment

Experience with established brands with a focus on performance metrics: ROAS, CPA, etc.

Communicate with the account management, planning and analytics teams to manage, maintain and enhance performance across assigned accounts.

Knowledge of the general activation capabilities of all available digital media tactics.

Build and manage paid search campaigns.

Experience managing Google and Bing campaigns against client goals with at least 5-figure monthly budgets.

Three plus years of Paid search buying experience

Strong computer skills including Excel (pivot tables and formulas), Word, and PowerPoint.

Office 365 Proficiency: Extensive experience with Office 365, particularly advanced skills in Excel, including formulas, PivotTables, and VLOOKUPs.

Additional Digital Platform Knowledge: Familiarity with various digital platforms is a plus, including:

Data Analysis and Reporting: Highly skilled in analyzing, interpreting, and summarizing data across multiple platforms and objectives.

Collaboration Skills: Proven ability to work effectively and collaboratively with cross-functional teams, both internally and externally.

Google Marketing Platform tools: GA4, GTM, SA360, DV360, etc.

Social platforms: Pinterest, Snapchat, TikTok, and Twitter.

Knowledge of Google Tag Manager, DoubleClick, Google Data Studio

1+ years of experience working with Google Ads, Bing Ads, Facebook Ads

1+ years of Customer Service Experience

1+ Years of agency experience

Experience with LinkedIn Ads, Pinterest Ads, Meta Search Ads

Knowledge of hotel and travel industry

Stays current on industry insights and innovation, seeking to test/incorporate into campaign management activities

Strong quantitative skills, including analytical abilities and math proficiency

1+ years of experience in B2B media buying

5 years of experience in media planning or similar

Hands on experience with paid search, content syndication, programmatic and ABM

Client-facing experience and digital marketing experience are a must

3+ years of experience working in a fast-paced, entrepreneurial environment.

Work closely with the content team to create compelling static and video ads for direct response advertising campaigns.

Analyze current industry trends across all social media channels: YouTube, TikTok, Facebook, and Instagram.

Provide copy and creative input to help execute successful ad campaigns.

Optimize campaigns based on performance data and analytics.

Ability to respond quickly to changing priorities.

Support the day-to-day account management of Paid Search clients and take full ownership of all activities.

Develop, execute, and manage day-to-day Google Ads and Bing strategy, tactics, & execution.

Demonstrate knowledge of direct response/e-commerce paid search media execution strategies & tactics.

Solid knowledge of direct response, ROI, ROAS, and CPA paid search media metrics, Google Analytics, marketing data trends, & insights.

Advanced knowledge of Google Analytics

2-3 years of experience in a Paid Search or Paid Media related position

Ad server (Google Campaign Manager) experience a plus

Use self-managed platforms, including Google and Facebook, to build & monitor digital buys

Manage client relationships and happiness

3-5 years related professional experience planning, buying & managing a variety of digital media campaigns (search, display, social)

Significant multi-year experience running ad campaigns on a variety of programmatic, direct publisher, search, and social advertising mediums

Hold certification in Google AdWords and/or Facebook certified professional

Expand skills beyond media management, taking an active role in project management, media planning, and team development;

Serve as the first point of QA for reporting and any account management updates;

Ability to demonstrate strategic thought and activation skills that go beyond basic platform knowledge;

Manage all aspects of paid search media, including keywords, account structure, and optimizations;

Own and manage documentation of key learnings and best practices;

Experience operating across multiple search engines and SEM platforms a must (SA360, Google Ads, and Microsoft Ads especially);

Campaign set-up: keyword development, ad copy creation & testing, account set-up and restructuring, manage pacing, budgets and bidding

Create & manage persona-driven A/B and multivariate testing for various web-based initiatives

You have 4+ years of experience in Search Engine Marketing (SEM) including experience managing lead gen client KPIs

Ability to manage competing priorities across multiple accounts

Experience with programmatic or paid social media platforms a huge plus

You’ve managed moderate to large-scale PPC accounts in a variety of different business verticals

Recording all client-facing tasks and deliverables in internal project management software (ClickUp).

Effective time management in a professional setting.

Manage between 12-15 paid search accounts on behalf of Hawke Media clients, with aggregate monthly spends ranging between $25,000 - $500,000.

Continuously monitor, identify and improve all three components of the Ads quality Score: Ad Relevance, Expected CTR, and Landing Page Experience

Proven track record of retaining paid media accounts in previous experience

Success in growing and scaling Paid Search campaign budgets in previous experience

Preferred level of education/certification - High School degree or higher

Applying market knowledge with provided guidelines to judge the relevance and intent of task information for your market

Experience/know-how of Apple products mandatory

What are the main requirements for the job?

Evaluation of many different task types including Music & Video judgements across media domains

Evaluation of App Store Content search results

Plan and negotiate Local TV, network, national cable and syndication schedules to meet client requirements in linear and advanced TV

Prepare, send, and confirm media schedule orders and revisions to media vendors as directed by Account Managers

Manage schedule clearance and preemption accurately and within budget

2+ years of media buying experience

Lead and mentor junior buying team members (Associate Buyers & Assistant Buyers)

Interact regularly with clients and, as needed and appropriate, running point as client lead