Senior Strategist, Paid Social

About the Company:

Power Digital is a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.

As a full-service growth marketing firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for clients.

At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

*This is a remote opportunity open to anyone legally eligible to work in the U.S.

About the role:

The Senior Paid Social Strategist is responsible for the performance, strategy, and growth of likely our largest paid advertising accounts. He or She is also responsible for the growth of the paid advertising strategists &/or specialists skillsets through coaching, consulting, and being an end-all strategic resource for the team. Through the responsibilities outlined below, the Senior Performance Analyst plays an integral role in the development of the paid advertising offering and retention of its business.

Most Important Things (MIT’s):

• Development of paid strategies for partners and department
• Account Growth & Retention (Results & Sentiment)

Responsibilities:

• Lead and manage paid advertising strategy and initiatives to achieve success
• Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments
• Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge
• Lead and facilitate strategic decision making and pivots
• Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed
• Own strategy on 3-5 accounts OR $20k MRR minimum
• Tactfully direct and hold your account teams accountable while maintaining a positive environment
• Spearhead strategic conversations with client and own the paid social client relationship
• Contribute to the development and growth of the paid advertising department where applicable.
• Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts
• Displays general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels.
• Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify
• Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline.

Key Performance Indicators:

• Product & Strategy Development
• Account Growth & Retention
• Client Success Rate (hitting client goals)

Requirements:

• Self-starter who thrives in a fast-paced environment
• Client Communication & Public Speaking skills
• Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables
• Proactive, organized, and able to work autonomously
• Understanding of the online advertising industry and social media
• 3-5 years of experience in paid digital advertising (paid social advertising background preferred)
• Strong attention to detail and time management skills
• Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)

Benefits & Perks:

• Unlimited opportunities for professional growth within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• Base salary + commission opportunities
• Quarterly awards and recognitions for outstanding performance
• 401k plan
• Fully flex work environment: full-remote, in-office, or hybrid sup
• 12 observed national holidays- including Juneteenth
• Employee Assistance Program (EAP)
• Regularly scheduled mental health and recharge days
• Opportunities to be involved in company DEI initiatives
• Clear pathway to leadership for every position
• Unlimited PTO (available on day one)

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://www.linkedin.com/careersite/powerdigital. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.