Marketing Specialist Jobs

Career Area

Marketing / Sales / Product Support

Job Purpose:

The Oil & Gas Marketing Specialist will be expected to provide marketing direction and support globally for the Aftermarket business within Caterpillar Oil & Gas and SPM Oil & Gas. They will actively be participating in the organization’s strategy, communications, brand management as well as e-commerce marketing and coordination. They will be responsible for external communications, liaising with both internal and external stakeholders in implementing and executing the company’s marketing and communications plan.

This role will be responsible for creating and managing the marketing communications plan based on the overall business strategy for a global market. This role is supported by senior marketing staff to help analyze business trends, customer needs and competitive activities to develop a marketing communications plan to support worldwide business development for the aftermarket business. A critical function of this position is the cooperation with internal and external MarCom specialists delivering high quality marketing support materials on time and within budget. This role works directly with the sales, services, product and marketing teams to develop communication objectives and marketing plans for assigned segment strategies.

Job Duties

• Cooperate closely with the corporate MarCom team, utilize internal marketing and communications specialists for segment specific tasks and act as main global point of contact.
• Manage and leads an e-commerce marketing strategy for parts.
• Create promotional activities using online campaigns, print media, digital media, events and other communication vehicles to promote products, services and systems.
• Provide input to the editorial calendar of content to support your segment, which includes email campaigns, social media planning, blog content, podcasts, etc.
• Identify targeted audiences and channels. Develop, coordinate, and implement targeted content and storyline through external communications channels and materials to position Caterpillar as a thought leader in the industry. Encourage partnerships to increase circularity and establish coherent messaging and brand equity. Materials can include success stories, press and product releases, interviews, customer presentations, speeches and presentations for conferences, podcasts, market collaterals etc.
• Position Caterpillar Oil & Gas and SPM Oil & Gas as a thought leader with a reputation for delivering highly knowledgeable, outcome-driven solutions to the industry.
• Work with the central marcom teams to educate them on aftermarket goals and strategy, and ensure that each team is aware, able and ready to deliver their part of the experience.
• Measure, review, report and evaluate results of marketing activities continually.
• Support the go-to-market strategy for innovations (products, processes, solutions) by highlighting the unique value proposition and position Caterpillar Oil & Gas and SPM Oil & Gas as a total solution provider.
• Ensure sound communication across multiple and appropriate trade media in line with the overall communications strategy to extend Caterpillar’s visibility.
• Manage and lead a co-op marketing program with Cat Dealers and SPM resellers.
• Ensure effective cascade across the organization through close collaboration with the business, global dealers, and Caterpillar’s key customers.
• Creates, leads, and manages marketing campaigns from planning to analysis.
• Develop, implement, and oversee omni channel marketing & communications strategy, media & communication plans, timelines, and budgets to deliver on the vision and business strategy.

Basic Qualifications

• Demonstrate record of accomplishment in the development and execution of marketing campaigns.
• Strong computer and technology skills, must be proficient in Microsoft Office Suite.
• Working knowledge of e-commerce product marketing, content creation strategy, e-communications production, social media strategy and management.
• Self-organized, proactive, and an excellent communicator.
• Minimum of five years’ experience in marketing, preferably in high-velocity B2B environment.

Top Candidates Will Also Have

• Ability to multitask and achieve results through managing others within a global matrix organization.
• Experience directing and managing agency marketing support.
• Ability to convert consumer insights and technical information into customer value and innovative marketing programs that deliver.
• Understanding/experience in the Oil & Gas industry and/or aftermarket products.
• Solid project management, organization, and analytical skills.

Additional Information

• Relocation assistance is available for this position.
• Hyrbid Opportunity
• Location: Houston, TX

What You Will Get

Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just a salary because we value your performance, we offer a total rewards package that provides day-one benefits:

Medical, dental and vision coverage

Paid time off plan (Vacation, Holiday, Volunteer, Etc.)

401k savings plan

Health savings account (HSA)

Flexible spending accounts (FSAs)

Short and long-term disability coverage

Life Insurance

Paid parental leave

Healthy Lifestyle Programs

Employee Assistance Programs

Voluntary Benefits (Ex. Identity Theft Protection)

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to specific employer, such as H, L, TN, F, J, E, O.

As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers #LI

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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