Marketing Specialist Jobs

Dept Number/Name: 0-4601-000 / Innovative Education

Salary Plan: Administrative

Job Code/Title: 9587 / Marketing Specialist

Hiring Salary/Salary Range: $55,000 - $65,000

Position Number: 00053993

Work Flexibility: This person will be part of a communications and marketing team that largely works M-F in-person on the Tampa campus but there will be opportunities for remote work on occasion provided goals are being consistently met and projects are completed in a timely fashion.

ORGANIZATIONAL SUMMARY:

Innovative Education (InEd) meets the needs of learners at any time and any place through innovative distance learning, continuing education, degree completion, certificate, workforce development, lifelong learning, and pre-college programs. InEd contributes to student success by collaborating with faculty, teaching assistants and academic administrators to strengthen the quality and breadth of USF's educational offerings, and by providing a variety of academic services, including online teaching workshops, consultations, and instructional technology support. InEd aligns with the goals stated in the USF Strategic Plan, including the desire to increase enrollments, improve the university's degree completion rate, and develop and nurture public-private partnerships designed to generate new revenue and ensure institutional financial security. InEd is committed to contributing to student success, supporting teaching, generating new revenue, and establishing a reputation for innovation and quality that distinguishes USF from its competition.

POSITION SUMMARY:

This position exists to support communications and marketing efforts for USF Innovative Education. Functions include writing stories for the website, writing features for newsletters and external outreach, writing news releases for potential pitches. This person will work with academic units across USF to find subjects for stories, which will range from students to alumni to newsworthy program changes. This person will also work with teammates to write or edit website copy, bios, or content related to online programming where Innovative Education partners with other units. This person will also write content for email blasts related to Corporate Training and Professional Development programs. Future newsletters are envisioned for targeted audiences and this position will be responsible for the content, design and distribution.

SPECIAL SKILLS/TRAINING:

This position requires someone with training in oral and written communications, familiarity with AP Style, and the use of the tools such as a CMS, Constant Contact and Sprout.

RESPONSIBILITIES:

This position requires someone with training in oral and written communications, familiarity with AP Style, and the use of the tools such as a CMS, Constant Contact and Sprout.

Work with teammates to write or edit website copy and content related to online programming where Innovative Education partners with other units. Maintain and/or collaborate on website maintenance, including posting stories, releases, photos and other content.

Write content for email blasts related to Corporate Training and Professional Development programs.

Future newsletters are envisioned for targeted audiences and this position will be responsible for the content, design and distribution, serving as writer and editor.

Assist with social media posts and report metrics.

Performs other duties as assigned

POSITION QUALIFICATIONS:

MINIMUM:

This position requires a bachelor's degree and 2 years of experience or an equivalent combination of education and experience.

PREFERRED:

This position requires a Bachelor's degree in mass communications, advertising, or marketing. This position requires a minimum of four years' experience in writing and communications team roles, preferably in higher education. The ideal candidate should be a strong journalistic writer who is well-versed in AP Style. The ideal candidate should demonstrate an understanding of a variety of writing styles, including feature stories, website copywriting, writing for social media, and bios.

SPECIAL REQUIREMENTS:

Samples of work must be included, and a cover letter is strongly recommended.

The ability to write for different media/purposes (web, social, news, content marketing, landing pages) and demonstrated ability to write for these varied audiences/purposes is preferred.