Marketing Specialist Jobs

What we're looking for:An innovative marketer and creative writer focused on effective marketing execution across multi-channel integrated marketing communications. Someone who can work across multiple teams while helping execute and implement against core marketing metrics. With a strong emphasis on copywriting and email marketing, the Marketing Specialist is a great storyteller and adept at presenting information effectively and creatively across diverse audiences and different channels.

• Write, design, and optimize multiple email marketing campaigns through Eloqua platform
• Develop and create marketing materials, such as sales and attendee development collateral, to increase sales and attendance for our events
• Build and manage email calendar and work to continually improve audience engagement efforts for both attendees and exhibitors
• Conduct market research and analyze industry trends to identify new marketing opportunities
• Collaborate closely with other internal teams (e.g. digital marketing, sales, creative, and marketing automation team) to develop, monitor, and adjust strategic marketing initiatives
• Work with external agencies and vendors to execute marketing programs
• Analyze and report on the performance and efficiency of campaigns

Qualifications

• Working knowledge of HTML, an eye for design, and great attention to detail
• Experience with email campaign strategy including segmentation strategy and content calendars
• Bachelor's degree in marketing, communications, business administration or a related field
• Bonus: Experience in the B-to-B exhibition space
• Strong prioritization, organization, and project management skills
• Ability to travel as necessary
• Strong communication skills – written, verbal, and presentation
• Strong knowledge of various marketing tools including Eloqua, Adobe CC, Project Management Software, CRM systems (e.g. Salesforce), and document management systems (e.g. SharePoint)

We offer:

• The pay range for this position is $60,000 - $63,000,depending on experience.
• Employee Stock Purchase Program
• Access to LinkedIn Learning and other development/training opportunities
• Work-life balance
• Generous PTO policy
• Health and Wellness Benefits (medical, dental, eye)
• Additional discounts through various partnerships
• 401K and Matching

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.As such, Informa is proud to be an Equal Opportunity Employer.We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.