Marketing Operations Specialist Jobs

At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.

Summary: The Global PayPal Revenue Operations team supports the functions essential to the global sales force. These include planning, sales training and onboarding, process optimization, compensation design and administration, sales tools management and administration, sales, and reporting. The Marketing Operations Specialist is responsible working closely with internal and external stakeholders across PayPal to establish and support Top of the Funnel processes, practices, and technology tools to drive revenue.

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The Marketing Operations Specialist is a member of the Global Sales Revenue Operations team and partners with the sales and marketing teams globally to drive operational efficiency, effectiveness, and analytics support to ensure revenue attainment.

This role will be a key player within the Global Lead Management practice, focusing on the very top of the sales leads funnel –looking at Marketing leads, lead flows, and governance within tools to enable monitoring, routing, reporting, attribution for leads. Responsibilities include but are not limited to the following:

• Establish ongoing lead object hygiene: rules and cadence for merging records, archiving records, mitigating bot attacks on marketing webforms (in partnership with DBM and tech teams), and lead enrichment to enable automated segmentation & personalization
• Document KPIs and reporting requirements and work closely with the Marketing and Sales analytics teams to reflect these in the lead dashboard.
• Serve as a central point for discovery & standardization of demand generation and lead management processes and practices as well as establishing data standards across marketing segments and geo regions as it relates to Top of Funnel activities.
• Establish and apply scoring and grading datapoints for data-quality reporting and creating sales triggers
• Develop and gain agreement of definitions and oversight for MAL, MQL, SAL as well as unqualified leads reason codes.
• Document, prioritize and socialize asks / pitch decks for annual budget and roadmap planning.
• Build/maintain the marketing portion of the funnel and partner with other departments on how those fit into the full funnel across RevOps, Sales, CSM, Sales and Marketing Analytics.

Job Requirements

• Prior experience with process mapping, design, and technical documentation of processes being implemented
• Able to manage ambiguity and shift priorities when needs change.
• Flexibility to work with colleagues in multiple time zones, mainly in North America, but occasionally in Europe and Asia.
• Clear, analytical thinker with intellectual curiosity.
• Self-starter with a keen attention for detail and an ability to manage multiple tasks and projects simultaneously.
• Strong program management skills to implement cross functional change and coordinate cross functional teams.
• Requires an understanding of standard business practices related to Sales or Customer Success processes and systems generally. Experience on projects improving these processes, is a plus.
• Excellent project, task management and communication skills working with core-cross functional teams. Informing and updating stakeholders of updates. Managing expectations and timelines.
• Minimum of 2 years’ experience within sales management, sales/revenue operations, customer success management, or in management consulting roles for these functions. Industry knowledge in technology, payments, or fintech is preferred.
• Ability to support relationships that enable collaboration with and influence of Revenue Operations senior management, sales/service senior management, and cross functional stakeholders equally.
• Working knowledge of Salesforce Sales Cloud, Marketing Cloud, Pardot, and other Martech stack products

Additional :

Responsible for lead lifecycle—the data process from Marketing lead creation to hand-off to the relevant sales teams. This role will be instrumental in driving growth, improving productivity, quality assurance, and governance. This role will support the marketing tech stack, partner closely with key stakeholders in Global Lead Management practice. The ideal candidate understands the data layer of Marketing and Sales and is excited about creating, analyzing, and reporting on a streamlined flow of leads —from creation to sales qualification.

PayPal is committed to fair and equitable compensation practices.
Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.
The U.S. national annual pay range for this role is $52800 to $136510

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

Who We Are:

To learn more about our culture and community visit https://about.pypl.com/who-we-are/default.aspx

PayPal has remained at the forefront of the digital payment revolution for more than 20 years. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, the PayPal platform is empowering more than 400 million consumers and merchants in more than 200 markets to join and thrive in the global economy. For more information, visit paypal.com.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

As part of PayPal’s commitment to employees’ health and safety, we have established in-office Covid-19 protocols and requirements, based on expert guidance. Depending on location, this might include a Covid-19 vaccination requirement for any employee whose role requires them to work onsite. Employees may request reasonable accommodation based on a medical condition or religious belief that prevents them from being vaccinated.