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Company | Lyft |
Address | San Francisco, CA, United States |
Employment type | PART_TIME |
Salary | |
Category | Ground Passenger Transportation |
Expires | 2023-07-21 |
Posted at | 10 months ago |
At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
- Execute campaigns with emphasis on audience segmentation. Develop/modify owned communications templates; set up, QA, and launch complex marketing campaigns with dynamic content.
- Work with marketing stakeholders to understand campaign requirements, leveraging your expert knowledge to provide input on channel strategy, audience segmentation, and experimentation best practices.
- Proactively work with teammates to improve the request intake and development process for greater quality and efficiency.
- Follow CAN-SPAM and understand implications.
- Drive the end-to-end execution of owned channel communications. Utilize HTML/CSS and best practices to create dynamic and engaging experiences with email, SMS, Push, and in-app using Lyft’s proprietary engagement marketing platform.
- Along with your engagement marketing operations teammates, be the owner of channel health metrics to ensure that we’re sending the right message to the right audience at the right time.
- Understand audience segmentation and targeting. Proficiency in SQL required.
- 4-6 years of digital marketing experience required, minimum 2 years in communications development and campaign formation.
- Demonstrated experience in prioritization, with a firm grasp of technical concepts to make trade-offs when making engineering requests.
- Intermediate HTML/CSS knowledge and understanding for email marketing.
- Knowledge of basic experimentation principles.
- The ability and willingness to work with a remote team based in the Bay Area, including working at least 4 hours a day overlapping with the San Francisco time zone.
- A blend of technical, creative and analytical skills with experience working with engineering, design, and data science.
- Strong verbal and written communications, stakeholder management and project management skills.
- Family building benefits
- Great medical, dental, and vision insurance options
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- Pre-tax commuter benefits
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Mental health benefits
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