Marketing Freelancer Jobs

FREELANCE MARKETER - MIAMI

THE COMPANY

A Global Sports Organisation are seeking a skilled and experienced Freelance Marketer to join the team and assist in driving local awareness, ticket sales, and tune-in for an upcoming event in Miami. As a Freelance Marketer, you must have a deep familiarity with the Miami area and an extensive network that will enable you leverage on to represent effectively and serve as "boots on the ground."

THE JOB

This is an urgent position, and you will be responsible for executing marketing strategies up until the event date in October, with the requirement to provide post-event reporting by the end of the month.

Objectives:

• Drive local awareness and ticket sales within a 100-kilometer radius of the event
• Increase tune-in for the event within the same geographic area

Scope of Work:

• Identify ticketing opportunities, such as bulk sales to providers or other creative solutions to boost ticket sales
• Establish marketing partnerships with sports organizations in the area, leveraging their databases and exploring opportunities for joint initiatives
• Explore innovative ideas to tap into the local audience and holiday market
• Develop local activation ideas and create a comprehensive plan to engage the Miami audience
• Plan and execute local above-the-line (ATL) media campaigns, such as posters and radio advertisements, including media planning and buying
• Provide recommendations for micro-influencers who can help promote the event effectively
• Conduct local outreach to businesses, leisure facilities, communities, tour companies, and hotels, to generate interest and ticket sales
• Contribute to brand partner activations and identify potential collaboration opportunities
• Utilize your local insight and network to build connections and establish relationships with key individuals and organizations in Miami
• Coordinate with the event venue or golf course to ensure they are utilizing their channels effectively, such as email databases, to maximize exposure and ticket sales

KPIs:

• Measure ticket sales within a 100-kilometer radius of the event (jointly responsible with SPMM for digital marketing efforts)
• Monitor tune-in rates from the same geographic area (jointly responsible with SPMM for digital marketing efforts)

THE PERSON

• Extensive network and connections in Miami that can be leveraged to drive awareness and ticket sales
• Excellent communication and networking skills to represent our brand and build relationships with key stakeholders
• Proficient in data analysis and reporting to track KPIs and provide post-event analysis
• Ability to work independently and meet deadlines in a fast-paced environment
• Proven experience and track record in marketing, preferably with a focus on the Miami area
• Strong understanding of the local market, audience preferences, and effective marketing strategies in the area
• Creative thinking and problem-solving abilities to generate innovative marketing ideas

THE BENEFITS

The compensation for this freelance role is an hourly rate and to be agreed depending on experience.

If you meet these qualifications and are excited about the opportunity to play a crucial role in the event's success, please submit your application detailing your relevant experience and network in the Miami area.