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Marketing And Communications Technology Assistant
Company | Friedman Williams |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Staffing and Recruiting |
Expires | 2023-07-05 |
Posted at | 11 months ago |
Marketing and Communications Technology Assistant New York NY
- Help troubleshoot and maintain integrations that feed the external website with internal biography and HR data.
- Conduct discovery/peer review and develop content strategy with the Manager and members of the Marketing and Communications team.
- Assist with special projects associated with the firm’s ongoing brand positioning efforts
- Assist with translating non-technical website needs into technical development requirements.
- Collect/analyze web analytics to steer content marketing.
- Support the creation and promotion of lawyer authored content on the firm’s blogs, website, and social media.
- Provide best practices and support for search engine optimization (SEO) efforts.
- Assist the U.S. Marketing and Communications Manager in troubleshooting technical issues on the website as well as exploring and testing new features.
- Liaison with other department functions such as: CRM, graphic design and public relations to publish partner-approved content to the external website, LinkedIn, Twitter and WordPress-based blogs.
- Update and maintain the firm’s external website:
- Work closely with the U.S. Marketing and Communications Manager to create and publish website content. Ensure published content flows into the right communications channels.
- Bachelor’s Degree in Marketing, Communications, journalism, English or related field desired.
- Strong written and verbal communication skills
- Must be collaborative with the ability to leverage resources and tools to accomplish objectives
- Knowledge of and experience with technology platforms, website architecture and modern content management systems; some knowledge of coding a plus but not required.
- Flexibility to work outside regular business hours, including early mornings, evenings and weekends as needed.
- Knowledge of analytics service platforms, such as Google Analytics, and ability to translate metrics into digestible takeaways. Experience with the latest iteration of Google Analytics (GA4) a plus.
- Ability to exercise discretion and maintain confidentiality of sensitive information
- Ability to quickly learn and utilize esoteric legal concepts in content marketing and brand positioning efforts.
- Ability to manage multiple tasks simultaneously while working in a fast-paced, deadline-driven environment
- One to two years of experience in legal or professional services marketing, communications, business development or related field. Law firm/professional services or marketing experience a plus.
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