Manager, Own Brand Commercialization (R)

Company

Rite Aid

Job Type

Full time

Requisition

JR003983

Last Updated

2023-07-19

Department

Brand Development

Job Summary

Responsible for the management of existing portfolio of products, new product development and commercialization of the own brand program in select categories. Accountable for driving and enabling Own Brand portfolio business performance across sales, profit and penetration in collaboration and support of category management, merchandising, marketing and operations. Leads the development of the own brand short and long-term category strategies; including but not limited to total prioritization of portfolio business plans, performance improvement, annual new item planning & budgeting and the core components of the category go to market strategies (value, assortment, mix, merchandising, promo planning, etc.). Develops robust partnerships with suppliers and internal stakeholders, including Category Management, Merchandising, Marketing and Operations. Frequent independent judgments are essential. The incumbent is also required to perform all tasks in observance of Rite Aid’s brand and strategy and adhere to our core values and service attributes.

Job Responsibilities

The associate is responsible for the functions below, in addition to other duties as assigned:

Steers end-to-end own brand commercialization process management (direct and influenced). Follows processes that ensures owned brand participation is seamlessly integrated and aligned with relevant internal teams – category management, merchandising, sourcing, package design, etc. 20% of the time

Develop private brand offering and increase sales and penetration through package design, product assortment. positioning, and promotion. 20% of the time

Lead monthly and annual planning across marketing and merchandising teams. 10% of the time

Lead creative development and package design process for each own brand product line, in partnership with design agencies, suppliers, and merchandising team. Ensure adherence to brand standards and reintroduction timelines. 10% of the time

Work collaboratively with category management team to develop assortment and positioning plans to increase own brand penetration. 10% of the time

Develop and maintain strong supplier relationships; hold suppliers accountable to performance agreements and implement course corrections and mitigation strategies as needed. 10% of the time

Partner with marketing and merchandising teams to develop promotional plans to drive sales and increase private brand penetration by leveraging multiple marketing channels to include print, digital, social, shopper marketing partnerships, in-store sampling, and grassroots activities. 10% of the time

Develops assigned categories; stays abreast of category trends and market changes. Maintains knowledge of competition and applies information as necessary to grow sales and profit. 5% of the time

Knows how to forecast demand for both short-term and long-term sales; must have a solid understanding of logistics and the effect on store and warehouse fill rates, inventory, and shelf life, and the results these areas have on category profitability. 5% of the time

qualifications

Supervisory Responsibilities

This position directly supervises Associate Brand Manager, and carries out supervisory responsibilities in accordance with Rite Aid policies and applicable laws. Responsibilities include interviewing, hiring, training, directing, rewarding, and disciplining associates; appraising associate performance; and resolving complaints.

Qualification Requirements

To perform this job successfully, the associate must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required:

Education and/or Experience

Bachelor’s Degree in Arts/Sciences (BA/BS) Business, Marketing, Finance, Supply Chain or related required.

7 years of experience in leading in retail private brands, merchandising, and/or buying required.

7 years of experience in in retail from a business perspective and a thorough understanding of sourcing, product development and commercialization.

The typical starting pay range for this position is between $88,000 - $113,500 annually, although wages can very based on experience and geography.

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Fair Chance Act

Fair Chance Act Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the California Fair Chance Act, we will consider qualified applicants with a criminal history. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if we identify a conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report. Find out more about the Fair Chance Act by visiting the Civil Right’s Department Fair Chance Act webpage.

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New Jersey Law Against Discrimination (LAD)

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