Artist Senior Marketing Manager, Tidal

Company Description

TIDAL is a global music platform that helps fans and artists fully immerse themselves in their love of music. By helping artists with their business so they can focus on their craft and offering experiences that elevate how fans engage with music, artists and each other, TIDAL is the best platform for artists, fans, and all things music.

Available in 61 countries, the streaming service has more than over 100 million songs and over 650,000 high-quality videos in its catalog, along with original video series, podcasts, thousands of expertly curated playlists, and artist discovery via TIDAL Rising. TIDAL is available in Free (US only), HiFi, and HiFi Plus tiers, with the HiFi Plus membership offering access to immersive audio features like Master Quality Authenticated (MQA) recordings, Dolby Atmos Music, and Sony’s 360 Reality Audio recordings; for a higher monthly fee that TIDAL redistributes back to artists.

TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.

For more information, please visit www.tidal.com.

The Artist Marketing Team is a dynamic and fast-growing team with a focus on bringing TIDAL closer to artists, fans, and industry partners through artist-led campaigns and partnerships that mutually benefit both our brand and artists’ brands and by driving awareness and education of our best-in-class artist tools to aid successful adoption. Working alongside cross-functional partners, we will gain a deep understanding of artists, their needs, and how to effectively reach them -ensuring we’re communicating the latest updates to artists and connecting our features to their priorities to drive awareness, education and interest.

This position will report to the Artist Marketing Lead.

You Will:

• Create artist marketing content strategy for, and ensure execution of content campaigns to support TIDAL RISING and other artist programs, delivering against objectives and working with cross-functional teams, internal stakeholders, external partners, and agencies
• Utilize data and an artist-like level or intuition to identify emerging trends to identify new channel and campaign opportunities
• Take principled risks — not afraid to test, learn, and analyze. You are excited to put that knowledge into projects, sharing insights with your teammates and leading the exceptional work ahead
• Work cross-functionally with Artist Relations, Content & Culture, Product Marketing, Brand and Fan Marketing, Legal, Finance & Strategy internal support functions, external partners, agencies, and influencers to develop and execute campaigns that support strategic impact and growth
• Develop and maintain content calendar - including briefing in relevant creative asset development
• Manage overall budget tracking for assigned programs and workstreams
• Create reports to monitor and analyze performance and effectiveness of marketing initiatives and campaigns for continual optimization, including sharing key learnings with execs and across the TIDAL organization
• Showcase your love for great storytelling, focusing on the details that will capture artist attention and drive engagement

Qualifications

You Have:

• Excellent project, planning, and time management skills
• Ability to manage and oversee multiple work streams with excellent attention to detail
• You have 6+ years experience leading Digital Marketing content strategy at scale

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $138,200 - USD $169,000

Zone B: USD $128,500 - USD $157,100

Zone C: USD $121,700 - USD $148,700

Zone D: USD $110,600 - USD $135,200

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Full-time employee benefits include the following:

• Retirement Plans including company match
• Employee Stock Purchase Program
• Paid Life insurance, AD&D, and disability benefits
• Learning and Development resources
• Healthcare coverage (Medical, Vision and Dental insurance)
• Paid time off (including 12 paid holidays)
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
• Paid parental and caregiving leave
• Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
• Health Savings Account and Flexible Spending Account
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.