Manager, Digital Product Strategy

Location: DFW Headquarters Building 8 (DFW-SV08)
Additional Locations: None
Requisition ID: 67222
Intro
Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!
Why you'll love this job

• Responsible for differentiating American as an industry leader in the Shop & Buy booking product. Will delve into technical topics, produce data backed analysis, create strategies to meet objective-based outcomes, and present to various levels of leadership. Leads a team to define and deliver the foundation of American’s digital booking strategy, as well as, has accountability in developing the team professionally and supporting them in overcoming obstacles.
• This role is part of the Digital Customer Experience Team within the Customer Division.

What You'll Do

• Play a key role in defining and delivering key commercial strategies and initiatives with an aim to shift share to digital direct assets, improve booking conversion, and drive upsell to support commercial 2025 vision
• Lead creation of the product roadmap and strategies for international websites working with a 3rd party partner. Manage day to day business operations
• Be an advocate for product health, working with the digital analytics team to build on existing metrics and methodology to establish a product health score that can be adopted across the digital organization
• Leads creation and drives accountability with the team for Objectives and Key Results (OKRs) and business / customer outcomes that define success; continuously challenge them to measure, adjust, and refine those goals and communicating them to get alignment
• Translates business strategies and customer needs into actionable roadmap items based on data-driven decisions
• Builds on knowledge and experience to create a vision for the future direction of the Shop & Buy product and digital programs
• Represents the Shop & Buy product in a variety of forums and be comfortable speaking to both technical and business topics to recommend strategic directives to varying levels of leadership
• Collaborates and negotiates with commercial stakeholders to gain alignment on benefits of resolving technical debt system enhancements and other technology-driven initiatives
• Leads and influences a highly dynamic and multi-disciplinary team to create a best-in-class booking experience while meeting business objectives
• Develops an in-depth understanding of the competitive marketplace, identify gaps, and discover opportunities to enhance the customer experience
• Develops and advocates for booking strategies and features to drive goals and objectives while ensuring experiences align with product vision and consider the holistic customer experience
• Focuses on outcomes—identifying key metrics and continuously measuring and iterating to improve the product
• Creates buy-in from peers and leaders to drive towards a defined direction, establish influence within peer group, serve as a mentor/role model, hold team members accountable for deliverables and growth

All you'll need for success
Minimum Qualifications- Education & Prior Job Experience

• 5 years relevant work experience, preferably in e-commerce
• Bachelor’s degree in relevant field or equivalent experience/training
• Understanding of how American’s systems interact with each other (i.e. Sabre, ITA, payment services, etc.)

Preferred Qualifications- Education & Prior Job Experience

• Travel/airline experience
• Knowledge in the payment processing sector
• Experience working in a product model or delivery transformation
• MBA or master’s degree in related field
• Experience using Agile methodology and other SDLC techniques to develop and deliver software

Skills, Licenses & Certifications

• Thorough knowledge and understanding of back-end technical systems powering digital platforms
• Ability to solve and lead others in solving complex challenges with a data centric and customer first approach
• Well organized, able to multi-task and prioritize with minimal direction and competing deadlines
• Strong interpersonal skills that create an environment of trust and encourage partnerships within the team and across the organization
• Comfort with ambiguity and ability to manage and mitigate conflict
• Ability to quickly absorb technical concepts and communicate them to a non-technical audience

What You'll Get
Feel free to take advantage of all that American Airlines has to offer:

• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.

Feel free to be yourself at American
From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.
Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.
Additional Locations: None
Requisition ID: 67222