Lifecycle Marketing Specialist Jobs

The Lifecycle Marketing Specialist is responsible for the day-to-day, hands-on execution of CRM activities, focused on email, push notification, and other CRM channels in support of company and business unit objectives for our new game. This includes ownership of the setup, maintenance, copy, art and reporting. This position requires a collaborative professional who is highly executional and creative who can work in a fast-paced environment of operating live games.

Main Responsibilities

• Coordinate creation of briefs, copy, art, text/HTML templates, target segmentation, tests, etc.
• Ensure the highest standards, employ best-practices and foster accountability.
• Embrace established processes and find opportunities to improve efficiency of role.
• Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement
• Flawlessly execute tests and tactics that increase player health and lifetime value.
• Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.).

Desired Skills & Experience

• Able to effectively balance and prioritize multiple tasks
• Proven ability to learn technology quickly
• 1+ years experience in CRM or Lifecycle Marketing roles (B2C only)
• Bachelor’s degree
• Self-starter with ability to thrive under pressure in a fast-paced environment
• Inquisitive action-biased mind, appropriately focused on customer and business critical metrics
• Passion for games
• Strong communication, copywriting, organizational and project management skills
• Team-first attitude
• Must have experience in warming up new IPs and monitoring domain reputation
• Demonstrated success in deploying effective marketing communications at scale
• Attention to detail
• Hands on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage
• Versatile, flexible and trainable
• Effective producer of high-quality work with a desire for increasing responsibility

What we offer you:

• Family planning support program
• Medical, dental, vision, EAP, life insurance, and disability benefits (US)
• Generous paid parental, pregnancy-related disability, caregiver, and compassionate leaves
• Subsidized Back-up child care
• Global Wellbeing Program
• RRSP/DPSP company match contribution (Canada)
• Discretionary Time Off policy for many employees
• Global Fitness reimbursement program
• Work with cool people and impact millions of daily player
• Flexible working hours on many teams
• Competitive salary, bonus plan and ESPP (Employee Stock Purchase Plan)
• 401K Company Match Contribution (US)
• Zynga happy hours and frequent employee events
• Financial wellness program with unlimited access to certified financial planners
• Health coverage, dental, disability, critical illness, EAP, and life insurance (Canada)
• Virtual mental health and neurodiversity support programs
• Culture of diversity and inclusion including employee resource groups

We are an equal opportunity employer and we are committed to building a diverse and talented workforce. We do not discriminate on the basis of race, sex, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, medical condition, disability, or any other class or characteristic protected by applicable law. We welcome job-seekers, players, employees, and partners from all backgrounds to join us!

We will consider all qualified job-seekers with criminal histories in a manner consistent with applicable law.

We are committed to providing reasonable accommodations to qualified individuals with physical or mental disabilities in order to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us at [email protected] to request an accommodation associated with your application for an open position.

The pay range for this position in California at the start of employment is expected to be between $74,000 and $110,000 per year.

The pay range for this position in New York City at the start of employment is expected to be between $74,000 and $110,000 per year.

This is a fully remote role that may be based anywhere in the United States. The pay range for this position for applicants based in Colorado at the start of employment is expected to be between $66,000 and $100,000 per year.

However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.