Growth Marketing Manager Jobs

We're looking for a creative & analytical rockstar to become our next Growth Marketing Manager. In this role, you will support end-to-end growth strategy for your product's paid acquisition marketing campaigns across digital channels. You will support the creative pipeline, drive data-driven experimentation & optimize campaigns at scale.

RESPONSIBILITIES

• Leverage results to make data-driven recommendations and develop iterations to optimize campaigns.
• Work with internal Tech and Data-science teams to support conversion rate and funnel optimization efforts and testing.
• Collaborate closely with creative team, including video editors & production team to develop a strong pipeline of high-performing video ads.
• Research the consumer and competitor landscape to identify key insights and pain points to inspire and optimize marketing creative.
• Lead end-to-end creative development process for paid social ads, including ideation, asset development, creative briefs, mockups, copy writing, and more.
• This role reports to a Senior Manager of Growth Marketing.
• Spearhead revenue growth and creative innovation within your channel mix through a combination of creative strategy, campaign optimization and on-site growth tactics (e.g. landing page funnel testing).
• Own the growth strategy for certain IL MAKIAGE products across acquisition marketing channels, with a strong focus on paid social - as well as other online and offline channels (podcasts, YouTube, direct mail, TV, etc.).
• Manage execution of campaigns, including creative development, asset development, ad operations, optimization, and results analysis.
• Monitor KPIs and own reporting to identify trends, analyze results and communicate campaign performance to broader team and senior leadership.

YOUR BACKGROUND

• Passionate about working at IL MAKIAGE.
• Experience in highly analytical role including in consulting, banking, private equity, corporate strategy, or similar roles is encouraged (hiring from 0 to 3+ years experience)
• Experience in experimentation, A/B testing, testing new channels is a plus
• Strong analytical skills and ability to leverage data to identify actionable insights and optimize campaign performance.
• Strong desire to join a disruptive high-growth consumer brand & pursue a career in marketing.
• BA/BS degree in Business, Marketing or related field from a top university.
• Passion for the beauty and are naturally curious about understanding the customer.
• Excellent oral, written, and interpersonal communication skills, with the ability to get your point across in a succinct and professional manner.
• Creative & analytical thinker: you are both right brained and left brained with the ability to think big picture and dig into the data to solve problems.
• Self-motivated, highly organized & comfortable managing multiple work streams at once with high attention to detail. You thrive in entrepreneurial, fast-paced environments.

About IL MAKIAGE

We're a pre-IPO consumer tech company defining the future of wellness and beauty by using technology to connect people with superior products. IL MAKIAGE launched in 2018 and has become the fastest growing beauty brand in the world, achieving profitability and crossing $260M of revenue in 2021. We launched SpoiledChild in February 2022, and it is achieving even faster growth in year one than IL MAKIAGE.

We are currently expanding our rapidly growing team and looking for bright, driven & hardworking individuals who are eager to learn & play an essential role in hyper-growth startup environment. As the fastest-growing online beauty brand in the US, you will join the team that is redefining the $500 billion beauty industry.

Following Years of Record Growth, IL MAKIAGE Receives $130 Million Investment at $1.5 Billion Valuation - https://www.businesswire.com/news/home/20220110005261/en/Following-Years-of-Record-Growth-IL-MAKIAGE-Receives-130-Million-Investment-at-1.5-Billion-Valuation

Wall Street Journal - L Catterton-backed Il Makiage Buys AI Startup NeoWize -https://www.wsj.com/articles/l-catterton-backed-il-makiage-buys-ai-startup-neowize-11574424004

Forbes - Everything You Need To Know About The Cult Beauty Brand -https://www.forbes.com/sites/lelalondon/2020/05/11/il-makiage-uk-launch-heres-everything-you-need-to-know-about-the-cult-beauty-brand/?sh=14f4a86a1e28

PR Newswire - IL MAKIAGE Transforms Beauty E-Commerce with New Platform, Introducing An Entirely New Way To Shop Online -https://www.prnewswire.com/news-releases/il-makiage-transforms-beauty-e-commerce-with-new-platform-introducing-an-entirely-new-way-to-shop-online-300882492.html

Glamour - America’s fastest-selling beauty brand is coming to the UK -https://www.glamourmagazine.co.uk/article/il-makiage-uk-launch