Evp Managing Director - Communications Media & Telecom

RESPONSIBILITIES/EXPECTATIONS FROM THE ROLE

• Work at a client site as required at least 3-4 days a week.
• Create, Own, and share knowledge on best practices, ways of working, and delivery of learning across peers internally.
• Client relationship management: Acting as the primary point of contact for clients, the IBP of account is responsible for maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction. Advise CMOs, CDOs, and Digital Interactive stakeholders in client organizations on strategy encompassing customer experience, digital marketing, e-Commerce, and development of self-service.
• Own and champion programs, developing the relationship with all stakeholders, bring a systematic and technically valid approach to assignments. Oversees the entire project life cycle, from conception to execution and evaluation, ensuring that all aspects of the campaign run smoothly, on time, and within budget
• Demonstrate a sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered.
• Work cross-functionally with the Client’s marketing, engineering, and product teams to analyze marketing data, identify trends, implement optimizations, and define strategic initiatives.
• Align with service leads across the organization to co-ordinate and own the narrative and outcomes for our customers
• Act as the customer champion and push for excellence from everyone.
• Helps develop marketing and advertising strategies that align with the client's business objectives and target audience
• Lead the business development team to develop a sales pipeline and be measured by the sales performance and revenue growth against a given target.
• Participate in Analyst briefings to support Interactive market leadership ambitions.

DESIRED COMPETENCIES

• Effective influencing of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid, and earned media.
• Excellent written and verbal communication and presentation skills to operate effectively at all levels of the business
• Experience in leading transformation programs involving key systems (e.g. Website CMS, Commerce Platforms, Digital Assistance, Martech systems)
• A track record of managing agencies; to deliver high-performing digital content in line with the strategy, compliant with strict web and brand guidelines.
• Experience in planning, developing, executing, and evaluating integrated campaigns designed to drive consumer engagement and value productivity (sales, retention, etc).
• An understanding of the strategic drivers behind Marketing transformation programs and the experience and confidence to give an opinion that may conflict with the client's view
• Any experience in the following: change management, agile, lean, six sigma, or Design Thinking would be an advantage
• Experience in creating business cases for brand transformation initiatives
• Experience in digital marketing, digital design, and proposition development either in the industry or in a leading consultancy firm and a proven track record of working with CMOs, CDOs, and CEOs.